Andrea Martinez Email and Phone Number

- Conducted comprehensive analysis of minor league sports data, including AAA, AA, NHL, and MiLB, to benchmark and enhance USL’s ticket sales strategies.- Led projects analyzing season ticket sales and stadium sell-out percentages, delivering actionable insights to boost ticket sales across USL Championship and League One teams.- Spearheaded the development of a Price Yield Analysis Project for a Championship match at Birmingham Legion SC Stadium, resulting in a tiered pricing strategy to maximize revenue potential.- Utilized Tableau to create a USL Broadcast Dashboard, enhancing data utilization for strategic decision-making.- Facilitated weekly strategy calls with Lexington SC and Central Valley Fuego FC (USL League One), focusing on enhancing ticket sales techniques and customer engagement strategies for 2024 season.- Initiated and executed a Distance Covered project aimed at optimizing travel costs and league efficiency, without compromising competition integrity, contributing to sustainable club operations.- Contributed to monthly USL Ticket Sales and Corporate Partnership calls, collaborating with club directors to drive revenue growth and strategic planning initiatives.

- Increased on-time delivery percentage by analyzing performance data and implementing strategic improvements, achieving over 90% on-time deliveries.- Optimized direct store deliveries by conducting data-driven analysis to reduce miles and establish efficient route setups.- Executed Fleet-for-Hire Program by leveraging data insights to identify opportunities for reducing empty miles and establishing additional vendors for backhaul loads, resulting in cost savings and operational efficiency improvements.