• Executed fast-paced nationwide experiential marketing tours throughout the US, including film premiers, music festivals and residencies with leading outdoor industry brand partners: REI, Subaru of America, Wolverine World Wide, The Approach Film• In charge of capturing photos, videos and customer stories/feedback used for social media channels & marketing• Engaged with customers on a personal level to create lasting memorable experiences that promoted the brand lifestyle & brand loyalty• Exceeded monthly sales goals during the Chaco Footwear tour by streamlining operational procedures

• Assisted founder and director of partnerships with the set-up and launch of the new SF location• Supported with interviewing, hiring and training a team of 5 employees on sales, shopkeeping, company culture and customer service• Led team to surpass Q4 2019 sales goals by 10% and Q1 2020 sales goals by 5% • Executed pop-ups and monthly in-store events to drive sales, promote brand awareness and engage with prospective customers• Owned all operational tasks including inventory management, shop maintenance and processing shipments, creating an onboarding handbook and an opening and closing procedures checklist

• Represented West Coast territory for Deckers Brands, overseeing 75+ doors improving visual presentation and ensuring national brand campaigns landed at a local level by supporting visual merchandising, sales, promotions, product launches and POP audits• Led engaging tech clinics + product knowledge meetings for teams to improve to brand awareness, presence and customer loyalty. • Acted as a key liaison between the field and the Teva marketing and product design teams providing insights and consumer feedback that impacted change in product offerings and features• Managed localized territory budget and market travel to ensure that accounts were supported from a brand perspective.• Submitted daily reports on sales, number of consumer interactions and other metrics • Spearheaded local events such as community hikes, pop-ups and scavenger hunts to engage customers and promote the brand lifestyle • Contributed to a 20% increase in sell-in orders for Q2 & Q3 2019.

• Managed all front desk duties including reception, office administration, facilities support, event planning and reservations of studio spaces • Planned and organized all internal employee events, wellness activities, and team building opportunities • Supported marketing team by updating social media accounts with up-to-date information including services, business news, career opportunities, and other info as necessary• Coordinated logistics for side design projects, such as arranging meetings, managing project timelines and making sure that project-related materials were organized and accessible

• Fulfilled all front desk operations including welcoming guests, redirecting calls, responding to emails, managing conference room reservations and office supply maintenance• Provided administrative support such as filing, completing expense reports and others tasks as needed• Personally assisted COO by managing all calendaring, flight arrangements, hotel bookings, client meetings, email/call screening, etc. • Supported IT director with Zendesk ticket management & onsite troubleshooting.• Coordinated employees wellness & social events (ie happy hours, holiday parties, yoga classes)

• Researched new product categories, trend opportunities and pitched ideas to CEO.• Initiated new partnerships with vendors and drafted business proposals. • Liaised and negotiated prices with vendors to maximize budget and adhere to brand affordability.• Designed and presented mood boards to aid in planning of future product selection. • Contributed to social media marketing, development of brand identity, and event planning.

• Provided luxury brand customer experience to clients via: email, instant message, phone, and web support• Surpassed personal quarterly sales goals (Accomplishing $500,000.00 within first year) by consistently monitoring relevant retail metrics and measuring KPIs• Consistently completed monthly trainings in record time on product knowledge, operations, customer experience, and sales marketing• Maintained a meticulous record of customer interactions, feedback, and issues using CRM software• Received training in essential CRM, OMS, POS and knowledge based software to help clients navigate the website, place orders, request repairs, and so much more• Achieved a high satisfactory customer service rating within my first 6 months

• Interned under store buyer and store manger to learn about the basics of buying and shopkeeping• Created first ever “Retail Merchandise Training Manual" for the UCSF gift store-- A tool by which all future interns and employees could learn and apply the principles of merchandising and store design.• Developed and implemented new strategies for organization and monitoring of inventory.• Attended trade shows and scouted new vendors alongside store buyer and store manager.• Managed receiving, processing and pricing of merchandise.• Organized, designed and updated store windows, feature walls, display fixtures, marketing, etc.

• Assisted Senior Visual Styling Manager to achieve designation of SF Flagship Store as #1 store in visual excellence. This designation meant that our location set the benchmark by which other Banana Republic stores were evaluated by corporate. • Oversaw the organization, maintenance and styling of over 200+ mannequins and bust forms throughout the store• Improved all SF Flagship window displays, product placement, fixtures and lighting•Assisted with the creation of look-book templates (styling guides) within Banana Republic Corporate Studio• Successfully maintained strong cross functional communication between Banana Republic Corporate Styling Studio and SF Flagship teams• Tracked all apparel and accessory samples used for store displays

• Trained a team of 12+ employees on product knowledge, merchandise processing, restocking, computer operations, customer service and the basics of styling. • Led merchandising of store by designing window displays, styling mannequins, installing fixtures, and directing floor movements. • Generated repeated business and maintained a strong team devoted to excellent customer service • Supported Operations Manager with inventory control, bank deposits, staff scheduling, payroll, shipment processing, bank deposits, and more• Created bi-monthly merchandise reports for store buyer to aid in buying decisions.• Recruited, interviewed and trained new employees

Annual Fashion Show, Discarded to Divine is a charitable event showcasing the talents of professional and aspiring designers who transform discarded, donated clothing into one-of-a-kind couture creations and exquisite home décor which are auctioned to benefit those overcoming poverty, homelessness and domestic violence.• Organized weekly meetings, delegated responsibilities, and created assignments to a committee of 20 students.• Collaborated with the San Francisco Gensler to produce a pre-event designer showcase for VIP Discarded to Divine attendees.• Intermediated between De Young Museum Public Events Committee, the SF Design Center and Saint Vincent De Paul Society chair members to carefully prepare and host their largest annual charity event and gallery show.

• I created and managed an on campus pop-up thrift store called "Restyled SF" that raised money for SFSU's Fashion Network Association.• Oversaw a team of 8 student volunteers and led them to achieve the FNA's Fall 2011 financial goal of $1,000 through on-campus fundraising.• Organized fundraisers and acquired new sponsors for organization events.

• Updated website, Twitter account and Facebook account.• Wrote biweekly fashion blogs • Contributed to quarterly newsletter

-Provided weekly pitches on fashion related topics.-Conducted polls, facilitated questionnaires and organized interviews to gather consumer information.-Wrote short articles on trends, events and lifestyle.