Andrea Wallace

Andrea Wallace Email and Phone Number

Fractional PR Director - Client Services Leader - External Communications Consultant - Media Strategist (Healthcare, Consumer, Corporate) @ Genentech
south san francisco, california, united states
Andrea Wallace's Location
Austin, Texas, United States, United States
Andrea Wallace's Contact Details
About Andrea Wallace

Award-winning public relations and communications professional with 10+ years of consumer, healthcare (pharma/biotech/unbranded) and start-up focused marketing, public relations and broadcast media background on both the corporate and agency side. Healthcare communications within biotech and pharmaceutical industry. Start-up public relations, DTC patient marketing, healthcare public relations, medical marketing and health communications focus. Consumer industry focus includes healthcare, wellness, real estate, CPG, retail, non-profit, auto and luxury brands. Prior to starting her own consulting practice, Andrea Wallace worked at Cohn & Wolfe as a Vice President leading top healthcare accounts and national PR campaigns. Andrea has served as an account leader in several other agencies including Ketchum and Porter Novelli, where she serviced luxury brands and healthcare clients as well as Steel Branding, a boutique agency focused on family branding, and Screamer Co. Prior to agency life, Andrea was the spokeswoman for Gwinnett Medical Center, a not-for-profit healthcare network, where she managed external relations, crisis communications, produced a local TV program, planned community outreach and managed all media relations resulting in programs still running today and successfully placing the most earned media in the tenure of the position in a top 5 media DMA. Andrea started the AMA's first Healthcare SIG which targets marketers and communicators in the healthcare industry bringing like-minded professionals together for growth and development.Clients have included Avadel Pharmaceuticals, AstraZeneca, Amazon, Steel Branding, Realty Savants, Farm to Girl, MedVoicePR, National Instruments, Cohn & Wolfe, Outdoorsy, Texas Legal Services/AVOICE and Stechison Neurosurgery, Cara Caulkins Communications including Kendra Scott, Frankly Organic Vodka, and Fitjoy; Red Fan Communications Airflow Pillow, BLK Eye Vodka, Austin Housing Conservancy

Andrea Wallace's Current Company Details
Genentech

Genentech

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Fractional PR Director - Client Services Leader - External Communications Consultant - Media Strategist (Healthcare, Consumer, Corporate)
south san francisco, california, united states
Website:
gene.com
Employees:
20397
Andrea Wallace Work Experience Details
  • Genentech
    Product Public Relations Consultant
    Genentech Aug 2023 - Present
    Remote
    Healthcare, pharma and life sciences consultant servicing the Product PR Team across the Rare Blood Portfolio
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  • Advocation
    Director Of Client Services
    Advocation Jan 2023 - Present
    Austin, Tx
    Director of Strategy (PR operations) serving agencies and leadership teams to uncover opportunities to maximize operations across staffing, retention, profitability and internal systems; we help to destress agency life!
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  • Nurture Pr (Dba A. Wallace Marketing)
    Founder/ Pr Communications Consultant
    Nurture Pr (Dba A. Wallace Marketing) May 2016 - Present
    Austin, Texas Area
    - PR strategist with Amazon Ops & Amazon Corporate Workplace + travel (Hotwire Global)- Media strategist; Create and execute 2023 SXSW press strategy for 3D printing, ICON technologies, garnering millions in business tech and architectural media coverage- Crisis communications consultant for Cody Pools building press materials, providing executive media counsel and external communications support - Group Director, Real Chemistry, servicing PR and integrated comms campaigns for biotech and pharmaceutical healthcare clients including AstraZeneca, Roche, Avadel Pharmaceuticals, Bristol Myers Squibb and Genentech- Marketing consultant for foster and adopt child welfare nonprofit, Upbring - Managed crisis communications and local Texas PR strategy for Kendra Scott- Interim PR Director, Outdoorsy, a travel peer to peer marketplace (ABJ, Austin American Statesman, Austin Fit, KVUE, RV Pro, RV Business and more); Position brand in Austin market to increase brand lift, reputation and drive Austin HQ announcement; Create brand alignment within travel industry implementing media strategy and marketing partners that help drive bookings• Development of annual marketing and public relations plans to guide my client's business objectives and attain new customer acquisition in the areas of brand awareness and development, sales revenue and customer acquisition. • Execute digital marketing strategies to drive website traffic, evaluate digital results and manage website project management.• Development of internal processes and policies to streamline marketing workflow and improve efficiencies among team members and increase client satisfaction and retention. • Work with agencies to serve as contract-based account service team member to offer project management and client relations support as needed.
  • Cohn & Wolfe
    Contractor To Vice President Healthcare
    Cohn & Wolfe Oct 2016 - Jan 2018
    Austin, Texas
    Manage one of the agencies largest healthcare accounts, Alcon (Novartis) on their vision care business. Led a team on the creation and execution of annual PR strategy, campaign management, celebrity procurement, social media strategy and paid digital PR plans. Oversight on working with PRC on mandated healthcare regulations that apply to needs.
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  • Springbox
    Account Supervisor
    Springbox Oct 2015 - May 2016
    Austin, Tx
    Digital Account Supervisor in charge of leading the client's business strategy in the areas of digital strategy, ecommerce solutions, website redesigns, social management, mobile app, creative branding and analytics. Partnering with clients to understand their business vision and using digital initiatives to drive data based results is at the core of my role. Outside of leading functional teams on a day to day basis to drive client's objectives and oversee work output, I also drive new business initiatives to grow company revenue. Client roster includes Nestle, Rambler On, City of Corpus Christi and Kony. During her time at Springbox, she led client strategy and campaign planning for CPG brands including Nestle and led a team that drove digital marketing initiatives including a website redesign, UX/UI and building an ecommerce platform resulting increased customer acquisition for a YETI partner, Rambler On.
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  • Steel Branding
    Account Supervisor & Business Development Director
    Steel Branding Jan 2014 - Oct 2015
    Austin, Tx
    Steel Branding is a full-service family-targeted marketing, advertising and public relations firm. Our specialties are direct to consumer in the areas of family brands which also include healthcare, CPG and education. If your brand reaches the family and influences the family then we are a match!I currently lead a team in the healthcare practice where we specialize in reaching the family through our targeted marketing approach. Whether it be creating a brand awareness campaign to launch a new brand and drive enrollment, naming and rebranding a new healthcare organization as they expand their service offerings and visual ID to the community, redesign and launch websites or garner press around a non-profit's philanthropy efforts to drive donations - nothing pleases me more than to drive home tangible results to my clients and have fun while doing it! Most recently, I am also leading out on business development efforts as the Business Development Director and working with companies to explore their current marketing needs, strategize on solutions that fit their pocketbooks and identify ways Steel Branding can secure qualitative and quantitative ROI so our clients look good, get the attention they deserve and are positioned within their companies and executive teams as thought leaders and experts in this field. Our targeted brand development and research team provides competitive analysis, consumer profiles and targeted data that help support the strategy in driving home the client's customized results. My experience ranges from real estate/development, healthcare, non-profit, automotive and film.
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  • Screamer Co.
    Director Of Account Services
    Screamer Co. Nov 2012 - Dec 2013
    Austin, Tx
    Consultant hired to Director of Account Services where I managed the account team and strategic direction for client accounts. My role also included driving organic new business growth and working with operations to develop ways to streamline all agency workflow. Industry client work included healthcare, biomed, retail and real-estate development, all within the Austin and Central Texas area. Client roster included Brookfield Residential real estate developers and Seton healthcare.
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  • Hcb Health
    Senior Account Executive
    Hcb Health Oct 2011 - Nov 2012
    Austin, Texas Area
    As an SAE at HCB Health, Andrea managed several healthcare client accounts across the nation ranging from hospital systems to health plans. Her expertise on the corporate side of Marketing and Advertising plays a large role in managing client expentations, trends, growing business and providing dynamic counsel for clients advertising, marketing and communication needs. Rebranding initiatives, strategically planning sales growth, brand positioning and campaign development are a few of the major projects getting off the ground for her clients in 2012.HCB Health is a full-service, international marketing communications agency dedicated solely to healthcare. It’s all we do. We focus on pharmaceutical corporations, device manufacturers, payor organizations and hospital systems. We speak to physicians, nurses, administrators, healthcare opinion leaders and patients, all over the world. And we move products and services across specialties, through care settings, around the globe and firmly into industry standards of healthcare. www.hcbhealth.com
  • Porter Novelli
    Senior Account Executive
    Porter Novelli Aug 2010 - Oct 2011
    As an SAE in Porter Novelli's Healthcare Practice Andrea served several different clients in industries ranging from healthcare, non-profit, auto, consumer and luxury brands. Her day to day role included counseling clients on strategy, raising publicity and awareness for their brand, media relations efforts, social media and interactive outreach, building strategic partnerships, social marketing and all overarching public relations activities such as event planning, writing proposals and project management responsibilities.
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  • Gwinnett Medical Center
    Senior Pr Specialist
    Gwinnett Medical Center Feb 2008 - Aug 2010
    Spokeswoman and community affairs liaison for 629-bed non-profit hospital system Execute crisis communication, media relations and external communicationsDevelop detailed and effective PR strategies for system campaignsHost and produce 'Medical Matters' TV program among all other corporate videosManage and execute high-level community events and sponsorship placementsContributing writer to associate and community publicationsMaintain media relationships and execute ($3million value) local -national coverageManage business development opportunities with Georgia film industry raising $70k in FY10Manage internship program and staff
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  • Sun Studio
    Health Producer/Reporter
    Sun Studio Apr 2007 - Sep 2007
    Producer for Health Matters program featured on NBC.Producer and Talent for 'Healthcare Heros' program.Produce informative and positive daily health segments for local NBC stationEstablish and maintain trustworthy relationships with physicians and patientsPromote relevant and up-to-date stories regarding surgeries, medical care, and treatments through physician recommendationsDeveloped structured internship program Write, research and interview sources for daily segments
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  • Ketchum Inc
    Healthcare Account Coordinator
    Ketchum Inc Nov 2006 - Apr 2007
    Based in London, EnglandServed on client account for Wyeth pharmaceuticals: Enbrel and TygacilCommunicated with doctors and patients for media events and promotion of productsDevelop media materials, client correspondence and weekly status reportsFacilitate and coordinate high volume of detail project elements and assignments Responsible for coordinating day to day agency efforts on behalf of the clientResearch and analysis for consistent medical media coverage

Andrea Wallace Skills

Positioning Media Buying Luxury Market Insurance Cardiology Spokesperson Community Cape Cost Market Research England Digital Marketing Piedmont Serving Driving Client Accounts Compassion Arthritis Online Advertising Ama Internal Communications Florida Film Texas Management Revenue Sig Public Relations Marketing Communications Broadcast Leadership Lexisnexis Powerpoint Supervisor Publications Strategic Partnerships Accounting Vim Georgia Dermatology Press Releases Web Applications Messaging Networking Brand Awareness Physicians Milling Consumer System Automotive Business Services Video Editing Speech Writing Corporate Communications Atlanta Media Relations Training Healthcare Offering Publishing External Communications Strategy Cision Product Placement Branding Strategies Medicine Budget Management Microsoft Excel Integrated Marketing Communications Planning Nonprofits Editing Community Outreach Patient Status Reports Silver News Service Lines Radio Executive Visibility Reporting Crisis Film Industry Copywriting Influencer Marketing Partnerships Campaigns London Advertising Agency Publicity Hospitals Combination Auto Raising Crisis Communications Social Media Protecting Video Production Promotional Stakeholder Engagement Segments Cdc Yahoo C Media Relations Event Planning Thought Leadership Sponsorship Marketing Legislative Relations On Call Debate Client Services Communication Business Development Media Studies Advertising Community Health Strategic Planning Digital Imaging Ferrari Interactive Advertising Visibility Marketing Entertainment Maserati Data Driven Testing Contractual Agreements Launching News Writing Strategic Communications Breast Cancer Bronze Launch Strategies Coral Media Nbc Promotion Planning Council Client Correspondence Magazines Account Management Marketing Communications Planning Structured Finance Graphics Sponsorship Development Microsoft Exchange Gold Integrated Marketing Special Events Materials Interactive Marketing Patient Advocacy Microsoft Word Sleep Earned Media Journalism Vocus Social Media Marketing Commerce Email Marketing Budgets Fact Sheets Staff Development Corporate Videos Pharmaceutical Industry Television Health Insurance Marketing Strategy Cbs Broadcast Journalism Coordinated Media Events Sponsorship

Andrea Wallace Education Details

Frequently Asked Questions about Andrea Wallace

What company does Andrea Wallace work for?

Andrea Wallace works for Genentech

What is Andrea Wallace's role at the current company?

Andrea Wallace's current role is Fractional PR Director - Client Services Leader - External Communications Consultant - Media Strategist (Healthcare, Consumer, Corporate).

What is Andrea Wallace's email address?

Andrea Wallace's email address is an****@****hoo.com

What is Andrea Wallace's direct phone number?

Andrea Wallace's direct phone number is +177082*****

What schools did Andrea Wallace attend?

Andrea Wallace attended Florida State University, The University Of Alabama.

What are some of Andrea Wallace's interests?

Andrea Wallace has interest in Children, Education, Health.

What skills is Andrea Wallace known for?

Andrea Wallace has skills like Positioning, Media Buying, Luxury, Market, Insurance, Cardiology, Spokesperson, Community, Cape, Cost, Market Research, England.

Who are Andrea Wallace's colleagues?

Andrea Wallace's colleagues are Mark Koozer, Nurcin Boyle, Jennifer Price, David Lai, Dave Kocisko, Jay Miller, Shawn Doyle.

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