Andrea Cooley Email & Phone Number

Des Moines, Iowa, United States

Oversee all editorial and social media content for local parenting websites including sponsored content, giveaways, and national advertising campaigns.Create engaging, hyper-local online guides and resources Manage a team of contributors and contractorsWrite weekly enewsletters with an open rate of 40% or higherBoost user engagement, followers, and subscribers by delivering high quality content across multiple platforms.

Des Moines, Ia

Writing, editing, and producing content for magazines and websites. Take stories from concept to publication. Manage social media content including Twitter, Facebook, and Pinterest accounts. Develop e-mail marketing campaigns and create e-newsletters.

Meredith Xcelerated Marketing

• Developed story ideas, presented to client, worked with producers and designers to execute stories from vision to production, photography, layout and writing. • Liaison between print and web teams• Oversaw Canadian publication and worked with the client• Reworked content for iPad edition

• Oversaw social media content for prospective students including Twitter, Facebook, YouTube, Google Adwords, e-newsletters, and a blog. • Edited all content for www.dmu.edu optimizing it for SEO and website usability.• Managed budget for online advertising including Facebook ads, Google Adwords, online listings, and other promotions. • Developed e-mail marketing campaigns for prospective students and alumni. Create HTML templates and manage lists within e-mail marketing service MailChimp. • Tracked, analyzed, and reported all website traffic using Google Analytics.

• Proposed, produced and wrote product- and trend-related decorating content• Created content for www.countryhome.com including sourcing images, writing slideshows and blog posts, and contributing to message boards. • Represented the magazine at tradeshows, press junkets, and product presentations.

• Developed service-oriented stories for a bi-monthly home remodeling magazine including: features, short caption-driven stories, and product descriptions.• Ordered products and produced projects.• Assigned stories to freelancers and edited them to fit the magazine.Created content for www.remodelingcenter.com, wrote weekly e-newsletters, and monitored site traffic.