• Launched and grew four social media communities. • Developed and implemented online and viral marketing campaigns for event and brand awareness.• Developed and executed marketing, social media, editorial calendar, SEO and paid search strategies for various campaigns.• Designed editorial content strategy; curated and segmented editorial content to increase engagement and brand awareness; collaborated across teams to identify content• Lead company through re-branding campaign to refresh brand awareness and support.• Plan and execute marketing and public relations activities related to program, cause awareness, and fundraising.• Design materials and reports using graphic design software to support development and marketing initiatives, as well as student program materials.• Plan and execute special events that promote the program and contribute to a positive sense of community for all constituents.• Identified and initiated business development strategies and technology vehicles instrumental in developing corporate partnerships and volunteer incentives.• Create and produce high-impact presentations to communicate the value and benefit of corporate sponsorship and volunteerism.• Spearheaded marketing and re-branding campaign to freshen the overall look of the organization and heighten awareness. • Work closely with board members and sponsors throughout all phases of strategic and tactical planning, coordination, and execution of major events to ensure superior service and cultivated relationships.• Recruit, train and manage volunteers and committees for events, including developing goals and facilitating meetings.• Plan and implement individual, direct mail, e-commerce, phone and personal solicitation programs.• Plan and execute event marketing strategy. (Press releases, media campaigns, social media marketing, etc.)• Produce and approve proposals ($500 – $100,000) for sponsorships, in-kind gifts and financial donations.

- Solicit and oversee major gifts, manage events staff and develop strategic fundraising and cultivation events for board members, major donors and contributors.- Expanded support base by more than 15%. Designed and executed annual special events, including dinner galas, walk events and 10K running events utilizing over 150 volunteers.- Identified and initiated business development strategies and technology vehicles instrumental in developing corporate partnerships and volunteer incentives.- Created and produced high-impact presentations to communicate the value and benefit of corporate sponsorship and volunteerism.- Worked closely with board members and sponsors throughout all phases of strategic and tactical planning, coordination, and execution of major events to ensure superior service and cultivated relationships.- Recruit, train and manage volunteers and committees for events, including developing goals and facilitating meetings.- Planned and implemented individual, direct mail, e-commerce, phone and personal solicitation programs.- Plan and execute event marketing strategy. (Press releases, media campaigns, social media marketing, etc.)- Produced and approved proposals ($500 – $100,000) for sponsorships, in-kind gifts, financial donations and volunteers.- Continuous critical evaluation of special events.

Develop and execute annual special events and fundraising planningCompose news releases, fliers, and various marketing tools for community outreach/exposure.Develop, track, and analyze proposals/reports for all foundation/corporate fundraising and development.Create and adhere to project budgets and timelines for special events.Create and implement recruitment plans and fundraising strategies for events.

Coordinated event timeline to insure all details follow through.Managed vendors and venue to keep all schedules in sync.Monitored and assisted with all venue decorations and preparation for event.Human Resources management i.e. managing hired personnel for day of assistance.

Participated in the planning and implementation of University events such as alumni events, ground-breaking ceremonies, media events, etc. Assisted with the development of Event Concept Outlines.Contacted and negotiated with outside vendors to secure all event needs. Assisted with the development of Event Planning tools to be used University wide. Created an evaluation tool for various University events in order to increase proficiency and track event goals. Planned annual Senior Team meetings for all University Relations Senior staff.

- Assisted with employee training and sales floor coaching of associates.- Accountable for sales tracking and reporting, inventory control, and employee payroll.- Responsible for the sales drive, profit and shrink the results.- Trained and supervised full and part time personnel.- Provide excellent customer service by utilizing the product knowledge.- Managed all of aspects of visual merchandising, including window displays and stocking. - Assisted with inventory preparation and execution. - Managed daily sales promotions and floor set modifications (ex: merchandise changes/additions, weekend promotional activity, etc.)- Handled the queries and problems regarding product delivery, new stock, defective product etc.- Assisted general manager in all areas of resets, remodels, relocations, and new store openings.- Worked directly with vendors to confirm and verify shipments. - Ensured excellence in customer service and resolved all problems at the store level.

Assisted with request for proposal review process.Consulted with clients on special events needs (i.e. A/V, catering, rentals, etc.).Assisted in the development and coordination of the registration and check -in process for conventions/events using Excel and MS Word.Worked with vendors to adhere to hotel regulations and client event layout of expo set-up.Liaison between client or vendor and hotel/conference center operations.

Coordinate and perform a range of staff as well as operational support activities for the unit; serve as a liaison with other departments and operating units in the resolution of day-to-day administrative and operational problems.Provide administrative/secretarial support for the office such as answering telephones, assisting visitors, and resolving and referring a range of administrative problems or inquiries.Operate personal computer to compose and edit correspondence and memoranda from dictation, verbal direction, and from knowledge of established department policies; prepare, transcribe, compose, type, edit, and distribute agendas and minutes of meetings.Schedule and coordinate meetings, interviews, appointments, events and other similar activities for supervisors, with coordinating travel as well as lodging arrangements.Establish, maintain, and update files, databases, records, and other documents; develop and maintain data, and perform routine analyses and calculations in the processing of data for recurring internal reports.Sort, review, screen and distribute incoming and outgoing mail; prepare, compose and ensure timely responses to a variety of routine written inquiries.Printing, maintenance, and other services.

Placed customer orders and provided exceptional customer service. Provided minimal food preparation consisting of preparing orders for delivery to customers and assuring order accuracy. Assisted with employee training.