Andrea C. Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

• As Head of Marketing, I lead a team responsible for the implementation of a booking engine and driving leads to the sales team through the delivery of the digital marketing strategy.
• Initiated content marketing projects that grew traffic by 65%
• Grew e-mail subscribers by 75% through the implementation of tactical lead generation initiatives.
• Opened up online revenue streams by establishing a strong digital presence. This also included identifying and implementing a booking… Show more As Head of Marketing, I lead a team responsible for the implementation of.
• Opened up online revenue streams by establishing a strong digital presence. This also included identifying and implementing a booking engine, ensuring end-to-end project management. Show less

London, United Kingdom

• As Digital Marketing Manager, I implemented successful marketing programmes to drive up organisations’ online presence, ensuring revenue generation and customer retention.
• Effectively managed spam and IP warming to improve email deliverability from 40% to 99%.
• Responsible for email marketing, including segmentation and delivery of the lifecycle strategy.
• Ownership of the blog content and promotion.
• Defined the brand, refreshed the look, developed brand guidelines… Show more As Digital Marketing Manager, I implemented successful marketing programmes to drive up organisations’ online presence, ensuring revenue.
• Defined the brand, refreshed the look, developed brand guidelines, personality and tone of voice through analysis, workshops and surveys. Show less

London, United Kingdom

• As Global Head of Marketing & E-Commerce, I increased brand awareness and acquisition through digital channels, testing new routes to market, and creating innovative multi-channel global campaigns.
• Implemented innovative content strategy and technical SEO initiatives to hike organic traffic by 91%. Secured free backlinks from Huffington Post, Gigaom and The Independent through PR initiatives
• Grew total online product revenue by 38% YOY with a 14.5 x ROI on spending through… Show more As Global Head of Marketing & E-Commerce, I increased brand awareness and acquisition through digital channels, testing new.
• Grew total online product revenue by 38% YOY with a 14.5 x ROI on spending through increasing ABV, conversation rate optimisation, cross-selling and upselling.
• Grew email subscribers by 35% through running targeted competitions, new leads had a 5% conversation rate.
• Headed TV campaign, outreach, SMS marketing, PPC, display, affiliates, group buying, retargeting, lead gen activity. Show less

London, United Kingdom

• Creation of the 2013 PPC and SEO strategy
• Hands-on SEO (on-page, content marketing and technical SEO)
• Content for the website, online press releases, guest blogs, copy for magazines and articles
• Creation of a link building/online popularity strategy
• PPC management
• Research and full recommendations for the new website

Surrey

• Management of the SEO agency
• Management of the social media marketing agency
• Implementing web initiatives and e-communications within the UK & Ireland
• Website management for 3 brands (2 of which are luxury brands)
• Creation of web copy
• Usability

London

• As Ecommerce Manager I was responsible for:
• Website Management
• Website merchandising
• SEO
• Content marketing and backlink strategy
• Sales planning and forecasting

Melbourne, Australia

- Account Management - Social media marketing- Keyword research and competitor analysis- Creating SEO friendly website copy - Writing articles, blogs and press releases for a broad range of clients- Manage the development of the newsletter, increase subscriptions and click throughs- Responsible for lead generation and database management- Event marketing.