Andrea Dsouza Email and Phone Number

I led the insights and analytics practice, internal comms and paid media functions at the communications startup working with clients across the public and private sector. Some of the responsibilities that are overseen by me include:- Developing integrated communications strategies that complement the client's business objectives- Developing and implementing new reporting products- Content development for print and social channels- Managing thorough market research, social… Show more I led the insights and analytics practice, internal comms and paid media functions at the communications startup working with clients across the public and private sector. Some of the responsibilities that are overseen by me include:- Developing integrated communications strategies that complement the client's business objectives- Developing and implementing new reporting products- Content development for print and social channels- Managing thorough market research, social listening and competitive analysis, benchmarking and campaigns insights while advising internal teams on social media best practices and opportunities- Managing several internal comms campaigns to build awareness about Leap Comms and develop leads- Managing awareness campaigns related to various COVID- 19 initiatives by the public sector- Planning and managing social media and digital advertising and liaising with vendors for programmatic, DOOH and print advertising Show less

I managed the Social Media analytics and media buying team in the GCC region, for APCO Worldwide. On a broader spectrum, my areas of specialization include Client Relationship Development and Management, Client Servicing for Analytics and Monitoring, Content Management, Social Media Marketing, and Brand Strategy. Some of the responsibilities that are overseen by me include:• Working with clients to create a digital media strategy that collaborates with marketing, PR and advertising… Show more I managed the Social Media analytics and media buying team in the GCC region, for APCO Worldwide. On a broader spectrum, my areas of specialization include Client Relationship Development and Management, Client Servicing for Analytics and Monitoring, Content Management, Social Media Marketing, and Brand Strategy. Some of the responsibilities that are overseen by me include:• Working with clients to create a digital media strategy that collaborates with marketing, PR and advertising campaigns, monitor and research top competitors, and trends in the industries• Mapping out social media influencers and opinion makers in different markets and engage with them for different campaigns • International media engagement - analyze the mentions on different social channels and traditional media• Media buying and planning• Reputation management and crisis communication• Stakeholders management• New business proposals and pitches • Content generation and events live coverage on social media Marketing Technology Platforms:Crimson Hexagon, SocialBakers, Affinio, RivalIQ, Hootsuite, Social Report, Sprinklr, Sysomos, Quid Show less

Content writing and execution for retail clientsCommunity managementSocial media research and scans for new business opportunities

Planning, creating and executing content on social media platforms for corporate, consumer and lifestyle brandsCreative strategy and planning to enhance online presence Analyzing and reporting social media activities on a weekly and monthly basis Building conversations with the online community in line with the brands marketing and PR activities