Bosses boss. Leaders lead. Turning bosses into leaders…one person at a time.

“We all have a path and sometimes we need help getting there. We all have the ability to succeed; it takes a special coach to draw out your greatness, taking you and/or your business to the next level” ~Andrea WrightWhat The Wright Path provides: Personal 1:1 training for you/your mid to senior level staffGroup training for all levels in the companyPersonal 1:1 coaching for those managers who want to take their careers to the next levelWe are passionate about helping people and bringing out their best. Owner and Founder, Andrea Wright has been successful at this in corporate America and at The Wright Path. Andrea’s first book, Trusting the Tingles, was written for her clients, as she learns from them all the time. When working with people, we would go through our sessions, identify a challenge, and when he or she had an epiphany, the feedback was the same, “I knew it the entire time! I just didn’t, wouldn’t or couldn’t trust it. This intrigued her. Many of her clients had the answers, and she listened and lead them to it. Trusting the Tingles was written in 3 months, and published in 2016. It is available on Amazon.com. https://www.amazon.com/Trusting-Tingles-Andrea-Wright/dp/1513607901

In life we experience moments: some are more unique than others and many are hard to communicate in words. They’re better described as a feeling and, sometimes, they come across as a chill, thrill or a tingle.* Meeting someone for the first time and they feel familiar in some way* Hearing a song that captures the exact message you need to hear at that moment* Waking from a dream, and knowing there was a message there for you, or maybe a visit from a loved oneAvailable on BarnesandNoble.com: http://www.barnesandnoble.com/w/trusting-the-tingles-andrea-wright/1123342936

Primary agency contact responsible for managing and maximizing results for the client's clinical trial patient recruitment and/or retention marketing programs.

Re-vamp and re-launch the affiliate marketing program. Successfully developed advertising campaigns designed to drive trial and increase the bottom line. Increased leads by 75% within the first month.Consulted on the trademonster.com website, provided key content changes, navigation testing and market research.

Leading expert on strategies for wide array of digital marketing campaigns to include: social media, affiliate SEO and display advertising.

Successfully managed key HIV medical education programs that include: creating educational programs targeted to consumer/community marketing, patient education, and patient, advocacy and physician programs (CME). Additionally managed the HIV General Franchise budgets successfully by accurately forecasting budgets upon project initiation. Annual franchise budgets generate over $2 million dollars

Managed a staff of 5 associate managers of advertising and promotions responsible for facilitating the medical and regulatory approval process for several key pharmaceutical franchises. Created the opportunity to work directly with marketing teams on several commercial marketing initiatives

Internet Maketing (Banking)Interfaced with IBM and NationsBank IT and marketing teams to determine the functional front and back end of the Internet bill pay project and bring it to market