Content Strategist
Current- Create compelling copy for IBT’s digital and traditional marketing material including emails, blogs, digital and print ads, and webpages- Manage content calendars and all social media, including organic and paid social strategy, for IBT and their subsidiaries- Optimize web pages for search engines; manage on-hold messaging and phone scripts- Prepare internal marketing communications - Deliver multiple content types across channels- Interview subject matter experts- Direct content creation from strategic sources through collaboration and customer insights - Develop case studies and testimonials that demonstrate our brand strengths