Andrea Abbott Email & Phone Number

• End-to-end building, testing, quality assurance and execution of automated marketing campaigns and theirassociated assets in Eloqua, Campaign Manager and Braze.• Setting up and maintaining a quality architecture for email campaigns and data.• Implementing new campaign features and capabilities to improve user experience; including personalization,targeting, progressive profiling and SMS text.• Employ rigorous A/B testing campaigns to optimize response and performance.

Parkersburg, West Virginia, United States

• Build triggered and drip email programs in Eloqua for global campaign teams and analyze results.• Prepare and present quarterly reports to internal stakeholders and leadership staff on email metric results and provide qualitative insights.• Track, perform A/B testing, analyze email metrics, and provide reporting statistics to team members to improve and optimize programs and implement best practice recommendations.• Systems administrator of marketing systems Eloqua and Hootsuite.• Coordinate translation process with vendor and internal global field representatives for regional communications.

Parkersburg, West Virginia Area

• Control all social media aspects of 3 credit union offices.• Create, design and distribute all marketing collateral.• Organize and attend all credit union marketing events; including Stuff the Bus, Color Run, Christmas Party, etc.• Supervise charity and sponsorship portion of business.

Parkersburg, Wv

• Member of North American email execution team; managing over 2,000 individual requests per year. Including development and setup of drip and webcast campaigns.• Developed marketing channels for specialized Business Unit marketing; became email knowledge leader for all customer contacts by staying current on developments in email marketing field, through industry related web casts, newsletters, and blogs.• Integral team member during implementation of email marketing tool, Eloqua. Since achieved Eloqua Master status.• Supervise large amount of internal customer requests through highly developed organizational skills and customer service.

Dublin, Oh

• Expanded sales, market penetration, and revenues by managing marketing programs, including e-mail, direct mail, newsletters, and press releases, for 415 customers as an integral part of marketing team.• Recognized as company knowledge leader for database issues/projects and implementation of SalesLogix.• Promoted from Marketing Assistant to Marketing Programs Specialist within six months for consistent high performance.• Smoothed marketing operations through oversight of requisitions, mass mailings, event planning, and general point-of-contact tracking.