Andrea Abbott Email & Phone Number

• End-to-end building, testing, quality assurance and execution of automated marketing campaigns and theirassociated assets in Eloqua, Campaign Manager and Braze.
• Setting up and maintaining a quality architecture for email campaigns and data.
• Implementing new campaign features and capabilities to improve user experience; including personalization,targeting, progressive profiling and SMS text.
• Employ rigorous A/B testing campaigns to optimize response and performance.

Parkersburg, West Virginia, United States

• Build triggered and drip email programs in Eloqua for global campaign teams and analyze results.
• Prepare and present quarterly reports to internal stakeholders and leadership staff on email metric results and provide qualitative insights.
• Track, perform A/B testing, analyze email metrics, and provide reporting statistics to team members to improve and optimize programs and implement best practice recommendations.
• Systems administrator of marketing systems Eloqua and Hootsuite.
• Coordinate translation process with vendor and internal global field representatives for regional communications.

Parkersburg, West Virginia Area

• Control all social media aspects of 3 credit union offices.
• Create, design and distribute all marketing collateral.
• Organize and attend all credit union marketing events; including Stuff the Bus, Color Run, Christmas Party, etc.
• Supervise charity and sponsorship portion of business.

Parkersburg, WV

• Member of North American email execution team; managing over 2,000 individual requests per year. Including development and setup of drip and webcast campaigns.
• Developed marketing channels for specialized Business Unit marketing; became email knowledge leader for all customer contacts by staying current on developments in email marketing field, through industry related web.
• Integral team member during implementation of email marketing tool, Eloqua. Since achieved Eloqua Master status.
• Supervise large amount of internal customer requests through highly developed organizational skills and customer service.

Dublin, OH

• Expanded sales, market penetration, and revenues by managing marketing programs, including e-mail, direct mail, newsletters, and press releases, for 415 customers as an integral part of marketing team.
• Recognized as company knowledge leader for database issues/projects and implementation of SalesLogix.
• Promoted from Marketing Assistant to Marketing Programs Specialist within six months for consistent high performance.
• Smoothed marketing operations through oversight of requisitions, mass mailings, event planning, and general point-of-contact tracking.