Andrea Lo Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

• Developed and Cultivated Client Partnerships: Advised executives of retailer Marketing, Merchandising, and Advertising on digital content strategy• Led discovery efforts with retailer stakeholders to build content implementation strategy • Partner & collaborated closely with Sales, Operations, & Technology teams to grow client accounts & revenue• Productized retailer solutions into Content Products, and manage Go-To-Market process (customer segmentation and prioritization, client sales pitch assets, and sales process definition) • Develop team learning and growth rituals to accelerate competency and career growth of team members.

Toronto, Ontario, Ca

• Built, scaled, & coached Content Production team from 3 to 10 people into operational state. • Pioneered use of new enterprise system & tooling to automate creation of content on Flipp • Led strategic & technical onboardings; Advised and consulted strategic partners • Maintained revenue forecast and pipeline

Toronto, Ontario, Ca

Built relationships with retailers and ensured operational success and quality of all live content Onboarded new clients onto Flipp platform by leading operational kick-offsManaged day to day relationships with internal account teamsOversaw escalation and resolution of account issues

Toronto, On, Ca

Responsible for planning and development of project life cycle from concept to launch, including retail print, digital & radio campaigns.Coordinate the flow and communication between accounts, creative, & studio to ensure all milestones are met with high quality.Ensure that all projects and priorities are inline with clients strategic business objectives and Cundari's marketing objectives.Develop scope of work and manage expectation of budgets and timelines.Support execution a variety of tasks related to the development of all broadcast media (television, radio, digital and video).Client: BMW Group Canada

Des Plaines, Illinois, Us

Norwalk, Connecticut, Us

Developed and implemented innovative marketing and communication programs.Planed and facilitate monthly and quarterly sales meetings to drive sales engagement.Implemented a holistic reward & recognition program.Created and coordinated contests to provide incentive for sales teams.Produceed marketing collaterals and maintain intranet website to strengthen communication.Reinvented market center branding and cultivate Xerox branding

Toronto, Ontario, Ca

Produced and prepared written scripts for weekly entertainment cover stories. Delivered feature stories through on camera sessions with enhanced communication.Demonstrated self-independence through facilitating and directing the editing process.