Andrea Avendano Email & Phone Number

Arlington, Va, Us

Arlington, Virginia, United States

• Pioneered a ground-breaking vision for public sector transformation and a highly differentiated strategy and value proposition that will enable ACG to grow into a leading woman-owned, small disadvantaged business, specializing in AI, digital transformation, and citizen experience, resulting in incredible client impact• Guiding the creation of a cross-functional team that is developing tailor-made, cutting-edge solutions, including low-code/no-code platforms and AI technologies, that streamlined service delivery for multiple federal agencies; created five MVPs of various AI/LC technologies; aim to achieve an 95%+ client satisfaction rate and measurably improved citizen engagement metrics• Champion diversity and inclusion, both internally and externally, by leveraging ACG's unique position as a disadvantaged firm to foster innovation and drive holistic changes in public sector policy; successfully securing key government and business partnerships, and establishing the firm as a trusted advisor

Arlington, Virginia, United States

• Spearheaded and implemented a comprehensive rebranding strategy, elevating the organization's image and leading to a 30% increase in stakeholder engagement; directly oversaw content creation, website development, and social media initiatives as part of the revitalization efforts• Conceived and executed a pioneering sponsorship package that revolutionized the organization's fundraising capabilities, resulting in a 50% uptick in sponsorship revenue; meticulously identified and cultivated relationships with current and prospective sponsors.• Served as a key liaison in high-level stakeholder meetings with Arlington County leadership, department heads, businesses, and community leaders; influenced policy and strategic decisions while strengthening vital community partnerships.

Washington D.C. Metro Area

• Developed, implemented, and monitored highly effective and creative traditional and digital marketing strategies and campaigns that created awareness for the MaryAshley brand in Alexandria and across NOVA, leading MaryAshley to be recognized as one of the top realtors in the DC Metro area• Implemented and transformed our digital operations by leveraging our innovative virtual technology platform capabilities which enabled a seamless digital experience for our clients• Designed the visual image and tone of the brand by creating assertive and unique ads targeted to different audiences utilizing different channels increasing the visibility and interactions of the brand• Creating, organizing, and planning community events to maintain the loyalty of our current clients, increase the number of referrals and generate new leads

Bogotá, Bogotá D.C. Department, Colombia

• Reviewed and updated Oracle’s corporate marketing data on its proprietary content management system• Developed, designed, and promoted landing pages for Oracle to generate improved sales leads and optimize marketing goals• Monitored and evaluated the performance of 20+ campaigns to optimize sales and align campaigns to high level firm strategic vision

Bogotá D.C. Area, Colombia

• Designed special event planning and promotional materials for mass commercial adoption• Created a filing system with a color curve setup that reduced the product design time by 50% and optimized the production and quality process • Developed the branding campaign of the company and managed several successful Google AdWords and digital campaigns, increasing the visibility of the brand and contributing to a 60% sales increase YoY

Bogotá D.C. Area, Colombia

• Redesigned the company’s communications brand strategy and social media presence.• Dedicated webmaster of the company’s web sites and created new content periodically. • Developed strategies to increase online sales of the numerous products.

Bogotá D.C. Area, Colombia

• Designed patterns to stamp on textiles. • Created color control adjustments and preflight files for print.• Performed an examination of plates and films and led the silk-screen process design.

Advertising, Humanistics Studies

Course In Business Communications, Business Administration And Management, General

Course In Communications And Public Speaking, Communication And Media Studies

A.A. In Graphic Design, Humanistic Studies

Technician In Pre-Press, Graphic Design