Andrea Smith Email & Phone Number

Fort Lauderdale, FL, US

Atlanta, Georgia, United States

• Act as a liaison between Brand and Product Marketing teams and their agencies to streamline creative transfers, while creating, launching, and optimizing multi-channel lifecycle campaigns across email, SMS, and app.
• Organize and update over 200+ assets reducing retrieval time and improving efficiency by 30%.
• Successfully managed multiple B2B projects concurrently, delivering them on time and under budget, resulting in a $500,000 savings for the department.
• Synchronize with Marketing Managers on analytics, approvals, and vendor pricing while ensuring assets are optimized, organized, and accessible.
• Collaborate with the Marketing team to establish project scope, align on deliverables, and maintain focus on campaign objectives.

Delray Beach, Florida, United States

• Drove partnership expansion through sourcing and managing new international and domestic third-party relationships, driving a 20% increase in subscribers to financial publications.
• Optimized conversion rates with the strategic development and testing of subject lines and segmentation for long and short-form copy, resulting in a 4% increase in conversion rates.
• Maintained and optimized subscriber databases, managed marketing budgets, and resolved billing discrepancies in collaboration with Finance.
• Collaborated with copywriters and designers using Jira and Confluence to analyze performance and develop data-driven creative assets, while crafting targeted marketing plans for financial product placements and driving.

Miami/Fort Lauderdale Area

• Developed and distributed traffic instructions to stations using Strata, Workfront, and Your Ad Approvals, enhancing operational efficiency by 25%.
• Estimated costs of various agency services, researched billing discrepancies, and approved research invoices for payment, resulting in a 15% reduction in billing errors.
• Coordinated day-to-day operations for script transmissions, media buys, and publisher partnerships, collaborating with the Media Department and media buyers to adjust schedules and ensure timely approvals.

Miami/Fort Lauderdale Area

• Led the successful software migration from Phoenix 7 to Wide Orbit, improving system efficiency by 30%.
• Led training and policy implementation for TV traffic and inventory management systems, boosting operational accuracy by 20%, while collaborating with leaders and departments to ensure playlist integrity and proper.
• Assisted advertising sales account executives and their clients to achieve 100% accuracy in their copy rotation.
• Performed pagination of logs to create a professional on-air look, in addition to troubleshooting and resolving related traffic issues. Provided solutions to help the finance department on monthly invoicing issues.

West Palm Beach, Florida Area

• Collaborated with Programming, Inventory, and Finance teams to optimize inventory and reduce overselling, increasing revenue by 15%.
• Implemented separation and rotation checks, reducing errors by 20% and identifying potential conflicts.
• Managed network commercial inventory placement, incorporating client restrictions, rate guidelines, and promotional elements, while liaising with the Network Direct Response sales team

Miami/Fort Lauderdale Area

• Created and distributed program schedules for NBA, NHL, College Football, Fishing, and assembled network commercial logs for Sun Sports Network.
• Coordinated program schedule changes for Sun Sports and collected overdue payments, reconciling discrepancies to increase company revenue by $1M annually.
• Managed sales orders, reducing errors by 25% and improving order processing efficiency by 20%, while ensuring product exclusivity and conflict resolution.

🎓 Master Of Science Degree In Human Resources Management

Activities and Societies: SHRM

🎓 Bachelor Of Arts Degree In English, English Language And Literature, General

Activities and Societies: Sigma Gamma Rho Sorority, Inc National Pan-Hellenic Council