Andrea Mcfarling Email & Phone Number

Austin, Tx, Us

Austin, Texas, Us

Austin, Texas, Us

Auctane, a Thoma Bravo company, is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams, and innovations around the globe. Our software solutions power billions of shipments every year and enable businesses to manage complex logistic channels with ease, optimizing their time, energy, and resources. Auctane brands include ShipStation, Stamps.com, Packlink, ShippingEasy, ShipWorks, ShipEngine, Endicia, Shipsi, GlobalPost, and MetapackAs the VP of Global Marketing, I am responsible for new customer acquisition and revenue growth for 9 market-facing brands across North America, Europe, and ANZ. I oversee a team of product marketing, campaigns, performance, and partner marketing leaders focused on go-to-market strategy, integrated campaign planning, strengthening partner relationships, and building story brands.

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

A high level overview of responsibilities include:• Career development for the marketing and market development teams• Manage top and mid-funnel activities to ensure we meet pipeline opportunity goals• Quarterly forecasting and performance tracking• Develop lead generation activities for lead capture and opportunity acceleration• Create product marketing and sales enablement materials• Oversee Adlucent's PR strategy and tracking towards goals• Oversee the inbound and outbound strategies of the marketing and market development teams• Responsible for marketplace positioning, corporate branding and messaging • Member of the senior leadership team, responsible for corporate-level strategy and decision making

Austin, Texas, Us

• Create content to use for thought leadership and lead generation purposes. This includes white papers, webinars, one pagers, reports, blog posts, email outreach, case studies, landing and web page copy, sales decks, and more. Utilize this content for targeted programs to reach IR 1000 retailers, re-engage opportunities that have gone cold, and client marketing/education.• Helped develop and implement the sales operations process, including lead qualification, campaign management, funnel tracking, and opportunity performance measurement, and reporting.• Work with the sales team to understand revenue goals, then work back to determine MQL goals, campaigns to fill the sales pipeline, and the budget needed to accomplish our goals.• Responsible for reporting progress to goals and making recommendations based on results. These include programs (events, white papers, webinars) and activities (web, PPC, social media, email), as well as sales funnel analysis (average deal size, MQL-->SQL ratios, close rate).• Manage our social media efforts which include Twitter, Facebook, Google+, LinkedIn, Instagram, and Adlucent blog; working to build our awareness in the marketplace and develop our brand persona.• Oversee the execution of events. Worked to develop a new, cutting edge trade show booth and corresponding giveaways and collateral. Oversaw our second annual client summit, driving 322% more registrations. Solicited keynote speakers and developed content for eight sessions, developed all promotional copy, including email, website, and the event program guide.

Austin, Texas, Us

Responsible for developing and executing multi-channel lead acquisition and up-sell programs for a high growth social software organization. • Collaborate across multiple levels of the organization to develop programs to drive awareness, consideration, and retention. • Responsible for managing the email marketing strategy, monthly educational webinar series, media placements, lead nurturing, and search engine marketing, ensuring that each tactic is tested, benchmarked, and optimized to improve future performance.• Manage a quarterly vertical budget, ensuring that we achieve the highest return on our investments. • Create and maintain the communications and promotion plan for the Social Summit, a 500-person annual customer event. • Present campaign performance and provide weekly recommendations to marketing leadership.• Eloqua Master™, Marketo user.

Developed and executed marketing programs for a high growth network management software company. Responsibilities included:• Working with the inside sales team to develop global lead acquisition programs. • Planning and managing all email marketing, advertising, content syndication, and quarterly webinars. • Creating and maintaining the social media strategy which included our blog, Facebook, Twitter, and YouTube. • Developing and managing the events program including tradeshows, client roadshows, and our 300-person customer Symposium. Programs Used:• Salesforce.com• Eloqua Marketing Conversion Suite• WebEx, Microsoft Live Meeting• Audacity • Social networking: Twitter, Digg, YouTube, WordPress, Facebook

New York, Ny, Us

Mba, Masters Of Business Administration

Bba, Marketing