Hand-picked to take on newly created role to lead business development efforts for incubation portfolio. Drive commercialization activities and bring professional development content to market via collaboration with product, marketing, R&D, and technology teams.

I enjoyed leading, mentoring and developing a high-performing team of marketing specialists and project managers. Together, we delivered results-driven campaigns by constantly monitoring performance and optimizing KPIs. In this role I led marketing strategy for a diverse portfolio of priority growth initiatives, including Pharma, Spanish, Training, customer experience (CX), and R&D. I planned and executed multi-channel marketing campaigns targeting key segments, ensuring our message resonated with the right audience at the right time. One of my key contributions was forging building strategic partnerships with industry leaders like the Learning Disabilities Association of America to deliver valuable content and foster meaningful conversations.

Led marketing strategy for the growth & development initiatives (GDI) portfolio. Directed and mentored a team of marketing specialists and project managers. Partnered with key cross-functional SMEs to drive awareness, lead generation, and revenue. Consistently recognized for leading complex operations toward success.

I led the go-to-market strategy for core K-12 math programs, driving results through compelling storytelling that blended strategic insights with creative content, technology, and data. In this role I had the opportunity to collaborate with a fantastic group of instructional designers to develop sales enablement resources that empowered the sales team to close deals more efficiently.

I led the marketing strategy and execution across multiple portfolios, focusing on branding, marketing, advertising, and PR to strengthen Pearson Clinical Assessment’s market-leading position. I developed and executed multi-channel, integrated marketing campaigns that included everything from SEO, SEM, and PPC to social media, email, AdWords, retargeting, and lead generation.Creating compelling content was a key part of my role, and I planned and executed a content strategy that really connected with our audience. I also kept a close eye on engagement metrics to continuously improve the customer experience.

I identified and defined synergies for both core and new product innovation. Working closely with cross-functional teams, I helped develop, test, and bring a minimum viable product (MVP) to market. My focus was on business case proposals, market intelligence, value proposition development, and crafting creative briefs. One of my proudest achievements (along with enjoying the partnerships we made along the way!) was launching an MVP ADHD product and surpassing the new user goal two months ahead of schedule.

I executed education market strategy, maximizing the positioning and exposure of multi-product solutions. Built strong relationships with authors, thought leaders, and key influencers, boosting their visibility and driving business results. I managed marketing communication projects from start to finish, ensuring everything was completed on time and within budget. I also tracked campaign performance to fine-tune strategies, and partnered with the events team to pull off national conferences that made a real impact.

As a key advisor, I led a cross-functional team to analyze, recommend, design, and execute comprehensive financial strategies for commercial banking clients. I supervised a team of sales associates who provided exceptional frontline client support. Driving core revenue through organic portfolio growth and new client acquisition was a key focus. I took pride in consistently representing the bank’s brand with a consultative, relationship-focused approach.