Andrea Montour Email & Phone Number

Pleasanton, Ca

Provide Marketing support to content and distribution partners while tying in corporate initiatives. Forecast and analyze Marketing programs, identify success and opportunities for future marketing programs. Negotiate and work with third parties on pricing and program execution. Demonstrate program success with forecasting, encouraging card partners to spend additional Marketing dollars versus the previous year. Grow the gift card category within distribution partners with marketing programs that drive incremental sales.

Collaborate and strategize with Merchant partners on business opportunities. Identify and conduct high level analytics to support business needs i.e. New Store Openings, Business events, Seasonal Strategies, Assortment opportunities and Inventory plan achievement. Define and implement allocation approaches that results in optimal inventory mix to improve the product assortment in stores. Participate and conduct field visits to assess the allocation impacts and results.

Assisted in the management and development of the Private label portfolio for Commercial and In-Store Bakery, over an $800 million dollar business. Focusing on product innovation based upon Market Research.