Key achievements:- Guided Visit California’s social and communication strategy through crises including devastating wildfires, COVID-19 and human rights protests. - Introduced a resource management system for the organisation (previously, work was assigned with no central view of all agency work).- Supported the development and executed a recovery campaign for the Caribbean Tourism Organization following the devastating hurricanes in 2017.- Supported the development of the brand work for Auckland Unlimited, which led them to win the prestigious 2020 Place Brand of the Year at the City Nation Place global congress. - Supported the development of one of the first destination development plans in New Zealand for Tourism Bay of Plenty which guided their COVID-19 recovery. Key responsibilities:- Managed and led a global team of Account Directors (across 4 different markets (US, Canada, Europe and South Pacific) with a goal to develop client relationships leading to revenue growth. - Collaborated with the CEO to establish annual revenue goals for all Account Directors and their assigned accounts and track their progress monthly.- Maintained and developed relationships with C-Suite clients and supported Account Directors with challenging client conversations. - Facilitated workshops with key stakeholders, residents and clients.- Supported the development of RFPs and new client pitches.- Participated in weekly management meetings as a representative of the accounts team.- Led assigned clients, ensured projects met objectives and maintained positive client relationships.- Supported the development of marketing, destination development and organisation strategies in collaboration with the Strategy team. - Supported the Creative Director to create and pitch big ideas, campaign strategies and tactical plans that deliver on a client’s marketing objectives.

Key achievements:- Provided strategic direction, reporting and analysis on partnership campaigns with DMOs, including Room #753, Theme Park Capital and event-based campaigns including GC 600, Floriade and Cairns Iron Man.- Successfully rolled out the use of Tripadvisor’s Instant Book feature across all properties.Key responsibilities:- Account manager for SEO, PPC and Content (on-site and blog).- Provided direction for key paid search campaigns, BETA product tests and account optimisation.- Provided leadership and guidance to regional teams for posting on Facebook, Instagram and Twitter.- Campaign analysis for digital and paid search campaigns to determine ROI, engagement and key insights and learnings.- Ran seminars on the importance of reputation management on Tripadvisor and Social Media with General Managers to show impact on guest satisfaction and revenue.

Key achievements:- Introduced a new accounting process for all client billings, estimates and supplier/hard cost tracking. - Developed an in-house AdWords team to increase agency revenue by not using external suppliers and completed Google AdWords certification, which resulted in Ten Four becoming a certified Partner.Key responsibilities:- Developed client relationships leading to revenue growth. - Managed a team of designers and developers to execute all client projects and creative briefs. - Worked strategically with in-house media team to deliver on client briefs and marketing campaigns to meet client objectives using a range of media channels, including cinema, digital, TV, mobile and billboards.- Managed all Google AdWords, Facebook and LinkedIn advertising campaigns, including keyword research, ad development, setup, optimisation and reporting.- Managed and monitored Google Analytics for clients providing monthly reports on site performance and recommendations.

Marketing/Advertising consulting including website development, Social Media monitoring and setup, Reporting and Anlaytics, Paid Search and Display advertising campaign, marketing and campaign planning and project management.

Key achievements:- Introduced a new process for online projects, which increased efficiency and accuracy on these projects and reduced agency costs. - Assisted in the planning and development of the 2011 marketing plans/strategies for Bayer HealthCare, Animal Health Canada $1.5 million marketing budget

Key achievements:- Assisted in the strategy and development of an integrated marketing campaign for the 2009-2010 Winter Campaign for Travel Alberta which resulted in increased traffic to their promotion website by 30% over the previous year.- Managed the development, execution, reporting and ongoing maintenance for the Travel Alberta UK Winter 2007, Summer 2007-08, Winter 2008-09 Campaign resulting in my client receiving a promotion.- Assisted in the development and execution of an industry-leading online application for Group Medical Services. This application was showcased as a technology leader during an industry conference.

Responsible for the management of branch marketing budgets. Assisted with the development of advertising campaigns for print and in-branch promotions. Managed the annual general meeting. During my time at Chinook Credit Union I took courses in InDesign, Photoshop and Dreamweaver. In addition to managing the marketing I managed our online properties and completed all the design for print advertisement, campaign materials and annual reports.