Andrea Moreton Email & Phone Number

Remote

Key achievements:- Guided Visit California’s social and communication strategy through crises including devastating wildfires, COVID-19 and human rights protests. - Introduced a resource management system for the organisation (previously, work was assigned with no central view of all agency work).- Supported the development and executed a recovery campaign for the Caribbean Tourism Organization following the devastating hurricanes in 2017.- Supported the development of the brand work for Auckland Unlimited, which led them to win the prestigious 2020 Place Brand of the Year at the City Nation Place global congress. - Supported the development of one of the first destination development plans in New Zealand for Tourism Bay of Plenty which guided their COVID-19 recovery. Key responsibilities:- Managed and led a global team of Account Directors (across 4 different markets (US, Canada, Europe and South Pacific) with a goal to develop client relationships leading to revenue growth. - Collaborated with the CEO to establish annual revenue goals for all Account Directors and their assigned accounts and track their progress monthly.- Maintained and developed relationships with C-Suite clients and supported Account Directors with challenging client conversations. - Facilitated workshops with key stakeholders, residents and clients.- Supported the development of RFPs and new client pitches.- Participated in weekly management meetings as a representative of the accounts team.- Led assigned clients, ensured projects met objectives and maintained positive client relationships.- Supported the development of marketing, destination development and organisation strategies in collaboration with the Strategy team. - Supported the Creative Director to create and pitch big ideas, campaign strategies and tactical plans that deliver on a client’s marketing objectives.

Surfers Paradise, Queensland, Australia

Key achievements:- Provided strategic direction, reporting and analysis on partnership campaigns with DMOs, including Room #753, Theme Park Capital and event-based campaigns including GC 600, Floriade and Cairns Iron Man.- Successfully rolled out the use of Tripadvisor’s Instant Book feature across all properties.Key responsibilities:- Account manager for SEO, PPC and Content (on-site and blog).- Provided direction for key paid search campaigns, BETA product tests and account optimisation.- Provided leadership and guidance to regional teams for posting on Facebook, Instagram and Twitter.- Campaign analysis for digital and paid search campaigns to determine ROI, engagement and key insights and learnings.- Ran seminars on the importance of reputation management on Tripadvisor and Social Media with General Managers to show impact on guest satisfaction and revenue.

Varsity Lakes, Qld

Key achievements:- Introduced a new accounting process for all client billings, estimates and supplier/hard cost tracking. - Developed an in-house AdWords team to increase agency revenue by not using external suppliers and completed Google AdWords certification, which resulted in Ten Four becoming a certified Partner.Key responsibilities:- Developed client relationships leading to revenue growth. - Managed a team of designers and developers to execute all client projects and creative briefs. - Worked strategically with in-house media team to deliver on client briefs and marketing campaigns to meet client objectives using a range of media channels, including cinema, digital, TV, mobile and billboards.- Managed all Google AdWords, Facebook and LinkedIn advertising campaigns, including keyword research, ad development, setup, optimisation and reporting.- Managed and monitored Google Analytics for clients providing monthly reports on site performance and recommendations.

Varsity Lakes, Qld

New South Wales, Australia

Marketing/Advertising consulting including website development, Social Media monitoring and setup, Reporting and Anlaytics, Paid Search and Display advertising campaign, marketing and campaign planning and project management.

Calgary, Alberta, Canada

Key achievements:- Introduced a new process for online projects, which increased efficiency and accuracy on these projects and reduced agency costs. - Assisted in the planning and development of the 2011 marketing plans/strategies for Bayer HealthCare, Animal Health Canada $1.5 million marketing budget

Calgary, Alberta, Canada

Key achievements:- Assisted in the strategy and development of an integrated marketing campaign for the 2009-2010 Winter Campaign for Travel Alberta which resulted in increased traffic to their promotion website by 30% over the previous year.- Managed the development, execution, reporting and ongoing maintenance for the Travel Alberta UK Winter 2007, Summer 2007-08, Winter 2008-09 Campaign resulting in my client receiving a promotion.- Assisted in the development and execution of an industry-leading online application for Group Medical Services. This application was showcased as a technology leader during an industry conference.

Responsible for the management of branch marketing budgets. Assisted with the development of advertising campaigns for print and in-branch promotions. Managed the annual general meeting. During my time at Chinook Credit Union I took courses in InDesign, Photoshop and Dreamweaver. In addition to managing the marketing I managed our online properties and completed all the design for print advertisement, campaign materials and annual reports.

Business Commerce, Marketing Management

Project Management Certification