Dan Woods Email & Phone Number

Melbourne / Sydney

WE is one of the largest communications and integrated marketing agencies in the world. Invited to take on the permanent leadership role (and with a renaming of the CEO role) I have overall responsibility for leadership of WE's Australian business, including developing and driving strategic direction and overseeing operations. Full P&L responsibility, leadership of the Executive Management Team, as well as collaboration with APAC leadership and accountability to global leadership in the… Show more WE is one of the largest communications and integrated marketing agencies in the world. Invited to take on the permanent leadership role (and with a renaming of the CEO role) I have overall responsibility for leadership of WE's Australian business, including developing and driving strategic direction and overseeing operations. Full P&L responsibility, leadership of the Executive Management Team, as well as collaboration with APAC leadership and accountability to global leadership in the USA.WE develops strategic communication programs between organisations and their target audience(s) to shape perception, inform opinion, influence behaviour and build (or nurture or defend) a positive reputation.In short: we help our clients communicate effectively with those who are important to their business.Working with clients in the corporate & investor, technology, health, NFP and consumer sectors, our work helps drive business results. Show less

Melbourne/Sydney

In this interim CEO role I had overall responsibility for developing and driving strategic directions and overseeing operations across the business. This included full P&L responsibility, leadership of the Executive Management Team, and managing the business throughout the onset and height of Covid-19. Reporting and collaborative responsibility in APAC and to global leadership in the USA.

I was very pleased to be invited to be a member of this important industry peak body SIG which represents leaders and owners of communication consultancies/agencies and provides an authoritative voice on issues relevant to PR consultancy operations. Our goal is to delve fearlessly into the major issues impacting agencies and to provide insights, tools, information/education and collaboration opportunities that will support leaders in the successful running of their businesses.

Melbourne

PCSE provides palliative care in the SE region of Melbourne, supporting people with a life-threatening illness to live as well as possible and also provides support to carers and families. I regard it as a privilege to serve the amazing PSCE team as they support individuals and families throughout some of their most vulnerable and difficult moments. Every day, PCSE's team delivers healthcare and support services with professionalism, dedication and deep compassion. Member Finance and… Show more PCSE provides palliative care in the SE region of Melbourne, supporting people with a life-threatening illness to live as well as possible and also provides support to carers and families. I regard it as a privilege to serve the amazing PSCE team as they support individuals and families throughout some of their most vulnerable and difficult moments. Every day, PCSE's team delivers healthcare and support services with professionalism, dedication and deep compassion. Member Finance and Audit Committee. Show less

Melbourne

Founding director of a bio-medical company focussed on alleviating the symptoms of people with a range of chronic diseases, particularly diabetes. Following a funded, proof-of-concept trial in 2018/19, and the registration of IP worldwide, Woodlinda sought to commercialise its first product to dramatically improve the lives of people living with peripheral neuropathy. The original trial was an outstanding success, having been overseen by one of Melbourne’s most esteemed teaching and research… Show more Founding director of a bio-medical company focussed on alleviating the symptoms of people with a range of chronic diseases, particularly diabetes. Following a funded, proof-of-concept trial in 2018/19, and the registration of IP worldwide, Woodlinda sought to commercialise its first product to dramatically improve the lives of people living with peripheral neuropathy. The original trial was an outstanding success, having been overseen by one of Melbourne’s most esteemed teaching and research hospitals. Show less

Melbourne, Australia

Marketing and communications strategy / advice to a range of clients including listed companies, private enterprise, educational, NFPs and agencies.

Brisbane / Melbourne

Member of the Executive Leadership Team of one of Australia's largest independent providers of retirement living, aged care, health and wellness services - at the time, $1.4B in assets, $600M+ revenue, 6,500 staff, 400 volunteers, 20,000 donors. I led the development and delivery of a new, national brand - Bolton Clarke - to supercharge the merge of two iconic organisations, RSL Care and RDNS. In my role I held group responsibility for a wide-ranging remit, including brand and… Show more Member of the Executive Leadership Team of one of Australia's largest independent providers of retirement living, aged care, health and wellness services - at the time, $1.4B in assets, $600M+ revenue, 6,500 staff, 400 volunteers, 20,000 donors. I led the development and delivery of a new, national brand - Bolton Clarke - to supercharge the merge of two iconic organisations, RSL Care and RDNS. In my role I held group responsibility for a wide-ranging remit, including brand and marketing strategy, corporate communications/affairs, customer engagement & insights, new business development, fundraising and corporate partnerships. Under the new national flagship brand, Bolton Clarke has since grown to become the single largest aged/community healthcare provider in Australia, with over $1B in annual revenue and $4B in net assets. I am proud to have been part of a pivotal chapter in its journey to attain that position. Show less

Melbourne

LASA is the national peak body representing and supporting providers of aged care services across residential care, home care and retirement living. I was invited onto this committee to provide specialist advice on member experience and marketing.

Brisbane/Melbourne

A challenging time as two iconic organisations sought to consolidate a merge into one national, full spectrum aged and healthcare organisation. I was a member of the Executive Leadership Team that oversaw the merge, creating an organisation of $1.2B in assets, >$450M revenue, and 6,500 staff delivering retirement, aged care and home care services (nursing, personal care, allied health), as well as education and training services and an academic research institute. I oversaw brand and… Show more A challenging time as two iconic organisations sought to consolidate a merge into one national, full spectrum aged and healthcare organisation. I was a member of the Executive Leadership Team that oversaw the merge, creating an organisation of $1.2B in assets, >$450M revenue, and 6,500 staff delivering retirement, aged care and home care services (nursing, personal care, allied health), as well as education and training services and an academic research institute. I oversaw brand and marketing, communications, customer engagement and insights, business development, fundraising and corporate partnerships, delivering business-as-usual and newly established initiatives. Show less

Melbourne, Australia

The RDNS Group was at this time one of the largest providers of home-based nursing and healthcare in Asia Pacific, with over 2,500 staff providing nursing and home support services to over 103,000 people every year, and revenue of over $175M. The RDNS Group comprised RDNS, RDNS HomeCare, RDNS New Zealand, RDNS Hong Kong and RDNS China. With RDNS already the largest home care organisation in Australia, a rapid period of growth saw it expand further, establishing new business nationally… Show more The RDNS Group was at this time one of the largest providers of home-based nursing and healthcare in Asia Pacific, with over 2,500 staff providing nursing and home support services to over 103,000 people every year, and revenue of over $175M. The RDNS Group comprised RDNS, RDNS HomeCare, RDNS New Zealand, RDNS Hong Kong and RDNS China. With RDNS already the largest home care organisation in Australia, a rapid period of growth saw it expand further, establishing new business nationally and extending its operational footprint. A member of the Executive Management Team, I provided leadership to the RDNS Group's marketing, corporate communications and business development. I also held a key executive role leading the establishment and growth of RDNS in China and South-East Asia, working with state and national governments and international business partners. It was also during the latter part of this period that the 'game-changing' RDNS and RSL Care merger was conceived, announced and commenced. Show less

Melbourne, Australia

Leadership of the RDNS Group's marketing and communications and fundraising/corporate partnership functions. Member of RDNS' Executive Management Team. RDNS was one of the largest providers of home-based nursing and healthcare in Asia Pacific, with over 2,500 staff providing care and support to over 15,000 people every day and revenue of $130M. The RDNS Group comprised RDNS, RDNS HomeCare, RDNS New Zealand and RDNS in China/Asia.

Royal District Nursing Service was the largest provider of home nursing and allied health programs in Australia (1,300 staff, $125M revenue), delivering specialist and general home nursing to a wide range of people across Greater Melbourne. Reporting to the new GM, Marketing and Planning, I was responsible for management of the increasingly broad spread of public relations, corporate communications, and marketing activities.

Melbourne

Reporting to the CEO, this was a newly created role to support the organisation in a period in which consumers, families and advocates were becoming more active and in which the requirement for public relations, communications and message management across a spectrum of issues was increasingly required.

Melbourne, Australia

Owner and Creative Director of a small, boutique media production agency that produced material primarily for not-for-profit organisations and charities. I was responsible for client liaison, and end-to-end writing, direction and production of audio-visual productions, including television and large-scale corporate event material. I had the privilege of producing television advertising for a number of years for a major children’s cancer charity.

Melbourne, Australia

I was genuinely fortunate to work for one of the world’s best paediatric hospitals, producing a wide range of media including in-house television for patients (‘Going Nuts with Macadamia’), educational, instructional, promotional and marketing materials and multi-media across a spectrum of clients and subject matter. My role was multi-faceted, including: client liaison, research, scriptwriting, copywriting, storyboarding, television and talent direction, art direction, editing, production and… Show more I was genuinely fortunate to work for one of the world’s best paediatric hospitals, producing a wide range of media including in-house television for patients (‘Going Nuts with Macadamia’), educational, instructional, promotional and marketing materials and multi-media across a spectrum of clients and subject matter. My role was multi-faceted, including: client liaison, research, scriptwriting, copywriting, storyboarding, television and talent direction, art direction, editing, production and post-production. Show less

Melbourne, Australia

As first assistant to the Senior Producer, I provided broad spectrum assistance in the production of educational and training videos to support general practitioners across the country. Worked with a wide range of professionals and medicos, including GPs, specialists, academics and lecturers, and learnt a lot about a lot.

Melbourne, Australia

I was very young, and I was very naive. But, I had the unique opportunity to host perhaps the last of the truly ‘live’ music shows on Australian television. Produced by Ian ‘Molly’ Meldrum, CR was the reboot of the original ‘Countdown’, except this time Molly was behind the scenes, and I was one of the three new hosts in front of the camera. I saw a lot, perhaps too much, and after 154 shows, a quarter of them live-to-air, I chose to walk away.

Bachelor Of Arts - Ba, Media Studies

Cert. Marketing Practice, Marketing And Public Relations

Certificate Brand Management, Marketing

Company Directors Course

Education record

School V-Captain; House Captain; School & House Colours; Aths Colours; Drama Colours; First Xviii