Andrea S. Email & Phone Number

Richmond, British Columbia, Canada

* Develop a category strategy for sales managers to manage or expand business opportunities to maintain a healthy balance between base business and new product launches* Prepare share reports monthly to identify and track trends across categories and channels* work with market data and collaboratively with the sales team and brand team to identify distribution gaps at key accounts and improve speed to shelf* develop a clear understanding of retail partner insights, strategy and… Show more * Develop a category strategy for sales managers to manage or expand business opportunities to maintain a healthy balance between base business and new product launches* Prepare share reports monthly to identify and track trends across categories and channels* work with market data and collaboratively with the sales team and brand team to identify distribution gaps at key accounts and improve speed to shelf* develop a clear understanding of retail partner insights, strategy and needs through key account customer calls and market tours with the NP Sales Teams* Support Category Insights Managers with new product market entry and execution including a development of National sales presentation/materials and tracking/analyzing 4Ps in-market implementation Show less

Richmond, Bc, Canada

* prepared sales reports for the US grocery team* pulled and analyzed reports from SPINS and 84.51* assisted with sale support during new product launches

Richmond, Bc, Canada

Vancouver, Canada Area

One of the reasons I founded samara marketing is my genuine interest in helping people. It always gave me pleasure to give marketing advice to my friends who are small business owners and it has inspired me to start my own business. I offer my marketing expertise to other small business owners and entrepreneurs who are looking to outsource marketing responsibilities. I provide hands on assistance with marketing planning and tactics in the following areas:* design and corporate… Show more One of the reasons I founded samara marketing is my genuine interest in helping people. It always gave me pleasure to give marketing advice to my friends who are small business owners and it has inspired me to start my own business. I offer my marketing expertise to other small business owners and entrepreneurs who are looking to outsource marketing responsibilities. I provide hands on assistance with marketing planning and tactics in the following areas:* design and corporate identity* marketing collateral* web design and development* web analytics* trade shows * social media* direct marketing* marketing planningIf you are a small business owner and think my marketing and business expertise might help you grow your company and fulfill your business needs, please do not hesitate to contact me for a free 1-hour consultation email - andrea@samaramarketing.caphone - 778.881.4067twitter - @SamaraMkgweb - www.samaramarketing.ca Show less

Location

Dress for Success is a global not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.

* lead product launch events for distributors and internal sales team across North America* managed exhibitions at 16 trade shows per year across North America, including planning and executing of pre- and post- show marketing initiatives* lead the development of an internal online communications tool and oversaw its execution by a web company* updated website content, suggest and implemented website improvements, perform web analytics* coordinated development and production of… Show more * lead product launch events for distributors and internal sales team across North America* managed exhibitions at 16 trade shows per year across North America, including planning and executing of pre- and post- show marketing initiatives* lead the development of an internal online communications tool and oversaw its execution by a web company* updated website content, suggest and implemented website improvements, perform web analytics* coordinated development and production of marketing collateral * managed merchandising and local marketing campaigns for 30 sales representatives across North America* provided administrative support including issuing orders and preparing reports Show less

* planned and coordinated marketing initiatives for approx. 120 new stores in Canada* participated in the opening of the flagship Starbucks store in Prague, Czech Republic* prepared SWOT analyses* developed new communications tools* oversaw media buying and OOH advertising campaigns for new store openings* consulted store managers on community marketing initiatives

* oversaw day-to-day store operation* trained and coached new employees* ensured proper product merchandising* ordered products and managed product inventory

* built a customer base of targeted boutique stores in Canada and the USA* represented the company in Canada and the USA

* developed marketing and communications strategies for corporate clients from a variety of sectors (i.e. commercial bank, mutual fund, mobile telecommunications operator, pharmaceutical company, pasta manufacturer).

* coordinated marketing activities for Hotel Arcade* planned and executed presentations at trade shows* designed an information brochure for Hotel Arcade* assisted with the organization of cultural and promotional events sponsored by the company

Ubc Certificate In Digital Content And Communications

Award Of Achievement Program In Digital Analytics, Digital Communication And Media/Multimedia

Certificate In E-Marketing

Bachelor Of Arts (B.A.), Major - Communications, Sociology

Sociology, Cultural Anthropology

English

Bachelor Of Commerce, Major - Marketing, Management

Activities and Societies: AIESEC

Category Management Certificate, Category Management