Andrea S.

Andrea S. Email and Phone Number

Category Insights Analyst and Marketing Specialist * Working with Small and Medium Size Businesses @ Nature's Path Foods
richmond, british columbia, canada
Andrea S.'s Location
Vancouver, British Columbia, Canada, Canada
Andrea S.'s Contact Details
About Andrea S.

I started my marketing career as a strategic planner in a large advertising agency. The most important lesson I learned in this job was realization that a successful marketer is a little bit business woman, a little bit artist and a little bit psychologist and sociologist.During my career, I’ve held various marketing and sales positions with European, Canadian and multinational companies including Soria & Grey advertising agency, Striessnig Wien, Starbucks, and Nuheat Industries. From these experiences I've gained valuable insight into marketing, advertising, sales and retail management. As a marketing professional I've been responsible for coordination and execution of various marketing initiatives including digital marketing, product launches, marketing collateral development and production, trade show execution, and merchandising. My expertise is founded through a combination of hands-on work and continuing education. I hold a Bachelor’s degree in Marketing and Management and a Bachelor’s degree in Sociology and Communications. In addition, I have obtained certificates in e-marketing, digital analytics and digital communications.CONTACT INFORMATION:email - andrea@samaramarketing.caphone - 778.881.4067twitter - @SamaraMkgweb - www.samaramarketing.caSPECIALTIES:marketing planning, marketing tactics, branding, web development, Google Analytics, social media, retail management, merchandising, trade shows

Andrea S.'s Current Company Details
Nature's Path Foods

Nature'S Path Foods

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Category Insights Analyst and Marketing Specialist * Working with Small and Medium Size Businesses
richmond, british columbia, canada
Website:
naturespath.com
Employees:
343
Andrea S. Work Experience Details
  • Nature'S Path Foods
    Catagory Insights Analyst
    Nature'S Path Foods Jun 2022 - Present
    Richmond, British Columbia, Canada
    * Develop a category strategy for sales managers to manage or expand business opportunities to maintain a healthy balance between base business and new product launches* Prepare share reports monthly to identify and track trends across categories and channels* work with market data and collaboratively with the sales team and brand team to identify distribution gaps at key accounts and improve speed to shelf* develop a clear understanding of retail partner insights, strategy and… Show more * Develop a category strategy for sales managers to manage or expand business opportunities to maintain a healthy balance between base business and new product launches* Prepare share reports monthly to identify and track trends across categories and channels* work with market data and collaboratively with the sales team and brand team to identify distribution gaps at key accounts and improve speed to shelf* develop a clear understanding of retail partner insights, strategy and needs through key account customer calls and market tours with the NP Sales Teams* Support Category Insights Managers with new product market entry and execution including a development of National sales presentation/materials and tracking/analyzing 4Ps in-market implementation Show less
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  • Nature'S Path Foods
    Sales Analyst, Us Grocery
    Nature'S Path Foods Oct 2017 - Jun 2022
    Richmond, Bc, Canada
    * prepared sales reports for the US grocery team* pulled and analyzed reports from SPINS and 84.51* assisted with sale support during new product launches
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  • Nature'S Path Foods
    Customer Team Development Coordinator
    Nature'S Path Foods Oct 2016 - Oct 2017
    Richmond, Bc, Canada
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  • Samara Marketing
    Marketing Specialist
    Samara Marketing Feb 2015 - Present
    Vancouver, Canada Area
    One of the reasons I founded samara marketing is my genuine interest in helping people. It always gave me pleasure to give marketing advice to my friends who are small business owners and it has inspired me to start my own business. I offer my marketing expertise to other small business owners and entrepreneurs who are looking to outsource marketing responsibilities. I provide hands on assistance with marketing planning and tactics in the following areas:* design and corporate… Show more One of the reasons I founded samara marketing is my genuine interest in helping people. It always gave me pleasure to give marketing advice to my friends who are small business owners and it has inspired me to start my own business. I offer my marketing expertise to other small business owners and entrepreneurs who are looking to outsource marketing responsibilities. I provide hands on assistance with marketing planning and tactics in the following areas:* design and corporate identity* marketing collateral* web design and development* web analytics* trade shows * social media* direct marketing* marketing planningIf you are a small business owner and think my marketing and business expertise might help you grow your company and fulfill your business needs, please do not hesitate to contact me for a free 1-hour consultation email - andrea@samaramarketing.caphone - 778.881.4067twitter - @SamaraMkgweb - www.samaramarketing.ca Show less
  • Dress For Success Worldwide
    Volunteer - Consultant
    Dress For Success Worldwide Feb 2011 - Present
    Location
    Dress for Success is a global not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life.
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  • Nuheat
    Marketing Coordinator
    Nuheat Aug 2009 - Oct 2014
    * lead product launch events for distributors and internal sales team across North America* managed exhibitions at 16 trade shows per year across North America, including planning and executing of pre- and post- show marketing initiatives* lead the development of an internal online communications tool and oversaw its execution by a web company* updated website content, suggest and implemented website improvements, perform web analytics* coordinated development and production of… Show more * lead product launch events for distributors and internal sales team across North America* managed exhibitions at 16 trade shows per year across North America, including planning and executing of pre- and post- show marketing initiatives* lead the development of an internal online communications tool and oversaw its execution by a web company* updated website content, suggest and implemented website improvements, perform web analytics* coordinated development and production of marketing collateral * managed merchandising and local marketing campaigns for 30 sales representatives across North America* provided administrative support including issuing orders and preparing reports Show less
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  • Starbucks Coffee Company
    Marketing Coordinator
    Starbucks Coffee Company Jul 2007 - Feb 2009
    * planned and coordinated marketing initiatives for approx. 120 new stores in Canada* participated in the opening of the flagship Starbucks store in Prague, Czech Republic* prepared SWOT analyses* developed new communications tools* oversaw media buying and OOH advertising campaigns for new store openings* consulted store managers on community marketing initiatives
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  • Starbucks Coffee Company
    Shift Supervisor
    Starbucks Coffee Company May 2002 - Jun 2007
    * oversaw day-to-day store operation* trained and coached new employees* ensured proper product merchandising* ordered products and managed product inventory
  • Striessnig Wien
    Area Manager
    Striessnig Wien Jan 2002 - May 2007
    * built a customer base of targeted boutique stores in Canada and the USA* represented the company in Canada and the USA
  • Soria & Grey
    Strategic Planner
    Soria & Grey May 1996 - Jul 1998
    * developed marketing and communications strategies for corporate clients from a variety of sectors (i.e. commercial bank, mutual fund, mobile telecommunications operator, pharmaceutical company, pasta manufacturer).
  • Spol Inn.
    Marketing Coordinator
    Spol Inn. May 1994 - Apr 1996
    * coordinated marketing activities for Hotel Arcade* planned and executed presentations at trade shows* designed an information brochure for Hotel Arcade* assisted with the organization of cultural and promotional events sponsored by the company

Andrea S. Skills

Marketing Strategy Integrated Marketing Communications Planning Marketing Tactics Data Analysis Microsoft Excel

Andrea S. Education Details

Frequently Asked Questions about Andrea S.

What company does Andrea S. work for?

Andrea S. works for Nature's Path Foods

What is Andrea S.'s role at the current company?

Andrea S.'s current role is Category Insights Analyst and Marketing Specialist * Working with Small and Medium Size Businesses.

What is Andrea S.'s email address?

Andrea S.'s email address is as****@****shaw.ca

What schools did Andrea S. attend?

Andrea S. attended The University Of British Columbia, The University Of British Columbia / Ubc, Canadian Marketing Association, Simon Fraser University, Langara College, Vancouver Island University, Univerzita Mateja Bela V Banskej Bystrici, Cmkg.

What are some of Andrea S.'s interests?

Andrea S. has interest in Economic Empowerment, Traveling, Education, Cultural Anthropology, Photography, Popular Sociology, Arts And Culture.

What skills is Andrea S. known for?

Andrea S. has skills like Marketing Strategy, Integrated Marketing Communications Planning, Marketing Tactics, Data Analysis, Microsoft Excel.

Who are Andrea S.'s colleagues?

Andrea S.'s colleagues are Javier Vasquez, Mba, Sheldon Davis, Leah Curcio, Ranjit Grewal, Harris Hamid, Gabriela Villaseñor, Jose Jude Landingin.

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