Andreea Alecu Email and Phone Number

Responsible for delivering the annual targets for the NCBs segment in CCHBC portfolio by identifying portfolio opportunities and launching new products, developing a consistent annual Shopper Trade calendar, working closely with The Coca-Cola Company and Trade teams, and successfully leading a cross-functional team in implementing campaigns from concept to market execution.- Coordination of Channel teams in implementing Fuzetea and Cappy campaigns.- Implementation of new brand identity,… Show more Responsible for delivering the annual targets for the NCBs segment in CCHBC portfolio by identifying portfolio opportunities and launching new products, developing a consistent annual Shopper Trade calendar, working closely with The Coca-Cola Company and Trade teams, and successfully leading a cross-functional team in implementing campaigns from concept to market execution.- Coordination of Channel teams in implementing Fuzetea and Cappy campaigns.- Implementation of new brand identity, tailored promos and new products development.-Identifying assortment opportunities, developing and implementing new product launches.- Monitoring the Brand performance, recommending and implementing corrective actions.- Analyze Brand evolution (Sales, Market share, Customer satisfaction, Shopper insights) in order to identify trends and opportunities to drive value.- Manage BTL brand budgets (DME, Promo).- Development of Shopper communication in line with brand message across in-store materials, packaging, advertising.- Assist with picture of success definition by Channel in order to ensure consistent Brand strategy execution.- Actively looking for new ideas and innovations within market to drive shopper engagement Show less

Channel Marketing:-analysing insights and defining the local On Premise Strategy as partner of the On Premise Manger;-increasing visibility at the point of sale with the right suite of international developed tools in the country;-providing sales stories and tools to the On Premise sales function.Consumer Marketing:-consumption and consumer activations strategy and development;-leverage different occasions and provide brand experiences;-position On Premise as a… Show more Channel Marketing:-analysing insights and defining the local On Premise Strategy as partner of the On Premise Manger;-increasing visibility at the point of sale with the right suite of international developed tools in the country;-providing sales stories and tools to the On Premise sales function.Consumer Marketing:-consumption and consumer activations strategy and development;-leverage different occasions and provide brand experiences;-position On Premise as a trial generator channel and win new consumers.Industry Marketing:-engage with customers and drive sales with performance driving concepts;-motivate the industry, reward great performance by providing inspirin experiences ;-build and maintain relationships with key On Premise industry decision makers, owners and influencers.- Show less

-Implement the activities in the Customer Marketing annual plan for the On Trade channel, ensuring the successful achievement of set objectives.-Ensure the brands' presence in the Events channel, following the specific guidelines and brand direction by covering the entire project flow: concept, production, setup, coordination.

-Identify and recommend local opportunities for amplifying marketing initiatives. - Collaborate with consumer marketing team for planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions- Manage BTL agencies in order to deliver top quality activities in line with the brand agenda-Budget management.-Ensure support for Sales team in order to implement and maintain execution in the market.- Manage company’s… Show more -Identify and recommend local opportunities for amplifying marketing initiatives. - Collaborate with consumer marketing team for planning & budgeting, production and implementation of all in store activities, including point of sales materials and promotions- Manage BTL agencies in order to deliver top quality activities in line with the brand agenda-Budget management.-Ensure support for Sales team in order to implement and maintain execution in the market.- Manage company’s trade presenter. Show less

-Responsible for content changes to improve the product descriptionon the website,- Enabled handling product images, resize and convert files-Monitoring the site in a proactive manner to ensure that theinformation is correct and no errors-Developed month-by-month content strategy around key productmilestones.-Engaged in department meetings to brainstorm new ideas forupcoming projects.