Andreea Alecu Email and Phone Number

My responsibilities in this position include, but not limited to:▪Pitch strategies and presentations to clients▪People management (mentoring, evaluation, etc.)▪360 communication strategies and implementation▪Events management from concept to planning and implementation▪Press events (press conferences, press events, product launches)▪PR actions (press releases, articles, press monitoring reports, etc.)▪Media buying ▪Media relations▪Influencer marketing campaigns - from concept to implementation.▪Account management ▪Budget management▪Supply chain managementPart of the clients I worked on: ▪Chanel▪Laurent Perrier▪Evian▪Martini▪Metaxa ▪Walmark ▪Fundația pentru dezvoltarea societății civile

PR Coordinator for top international and national TV formats like:▪Pro TV News (RO: Stirile Pro TV)▪Pro TV News Campaigns ▪Romania, te iubesc!▪The Voice (RO: Vocea Romaniei)▪MasterChef Romania▪Fort Boyard▪Celebirity Game Night (RO: Jocuri de celebritate)▪Vorbeste Lumea▪The Celebrities Farm (RO: Ferma vedetelor)My work in PRO TV consisted in:▪Celebrity management▪Communication strategies and implementation▪360 PR Campaigns▪TV launches campaigns▪Concept and implementing of launching events for TV shows▪Planning and implementing Internal events▪Media relations▪Press releases▪Monitoring reports▪Interviews ▪Video content

Main responsibilities:▪managing press desk activities▪budget management▪ communication & events concept, planning and implementation on different type of brands▪for the Braun account I worked intensly with their Geneva office and global PR Agency, based in London.▪developing concepts based on the client's brief, strategies for initiatives▪developing and implementing PR campaigns, special projects and media planning▪supervising and negotiating the endorsement deals with celebrities▪monthly evaluation reports of coverage and reporting documentsClients: Procter&Gamble – head&shoulders, Pantene ProV, Wash&Go, Olay, Blend-a-med, Oral B, Wella, Braun (women & men products)

▪managing new business▪selection of stores that will carry the brand and negociating the terms of the partnership.▪taking part in the creative process of the collections▪buget management▪managing photo shootings▪liasant between the brand and clients and also partners▪scouting, booking and organising brand presence in tradeshows▪content provider with PR articles on the brand's website▪designing, creating and production for the promotional materials

Main responsibilities:▪media relations, both national and international▪managing press inquiries for photo shootings from high ranked magazines such as: Elle, The One, Harper’s Bazaar, Vogue UK, Cosmopolitan USA, L’Officiel, Prestige, WeAr ▪managing photo shootings, castings, look books for new collections▪scouting, developing and implementing new business opportunities at a global level▪organising brand's presence in Parisian tradeshows▪creating awarness for the brand's presence in tradeshows▪managing clients at tradeshows in Paris▪celebrities’ endorsement with national and international stars such: Beyonce, Lady Gaga, Britney Spears, Inna, Antonia, etc. ▪creating concepts and implementing branding, PR and social media strategies▪creating concepts and implementation of newsletter campaigns (informative and sales oriented)▪designing newsletter layout and content writing▪client service▪closing partnerships▪event planning

▪writing briefs▪keeping in touch with the company clients▪attending meetings▪link between the creative department and the clients