Writer, Producer | Turner Classic Moves (Tcm)
Created compelling on-air and social content, and drove engagement for tentpole programming franchises, major marketing campaigns and enterprise strategic partner ventures for the cable’s pioneer in broadcasting unmodified commercial-free classic films. Led network-wide rebranding campaign for one of the most valued programming franchises - Summer Under the Stars; defined key messaging and oversaw team of editors, graphic designers and sound designers.Managed production team in creating all on-air, social and in-theater promotional efforts for partnership with Fathom Events, the “Big Screen Classics” series which was comprised of 16 screenings in 2019.Led marketing campaign for the return of TCM’s Classic Cruise; collaborated cross-functionally with nearly all departments to confirm priorities and creatively communicate across multiple platforms.Key collaborator of Culture of Innovation Team, which identified gaps in the network’s exposure in innovative thinking, and formulated and executed strategies to prevent, address and solve. Notable favorites and key contributions:The Essentials 2019 – a reboot of the franchise, featuring rarely seen films regarded as challenging, brave, brash, startling and socially analytical, presented by Ben Mankiewicz and award-winning filmmaker Ava DuVernay. The Zoltar Stunt – promo for Fathom and TCM’s presentation of Big.TCM Remembers 2014 – the signature annual year-end memoriam video which still holds the record for views and shares.The Noir Martini – launch of new franchise focused on Film of Noir featuring the “Czar of Noir,” Eddie Muller.
