Andrew Ames Email & Phone Number

Dallas, Tx, Us

Dallas, Texas, United States

Primary focus within EY-Parthenon’s Commercial Strategy practice.

Dallas, Texas, United States

Dallas/Fort Worth Area

Austin, Texas Area

• Researched digital trends in Asian markets and presented three digital recommendations to increase ticket sales and foster customer loyalty in South Korea to American Airlines’ Digital Customer Experience leadership team• Designed multi-factor scoring criteria to enable American Airlines to better evaluate Asian market growth opportunities

Greater New York City Area

• Directed three independent BMW business units totaling $10MM+ of annual agency billings, while managing two full-time direct reports and growing retainer billings by 12.4%• Headed development of and provided on-site management for 2018 BMW Ultimate Driving Experience and corresponding Ultimate Driver documentary; redefined test-drive experience for 30K+ attendees across five cities • Launched BMW i electric mobility sub-brand for BMW Certified Pre-Owned, inclusive of strategy, communications plan, and multi-platform content creation, generating 6,432 annual BMW dealer leads • Led all stages of BMW Aftersales website redesign, including defining business KPIs, establishing key design principles, content population, and deployment, resulting in increased site engagement and 20%+ decreased bounce rate• Developed market specific content and rules based digital retargeting strategy—grounded in zip code level research findings—for hyper-localized, $24MM multi-vehicle conquest campaign and digital media buy

Greater New York City Area

• Conducted competitor messaging analysis, interpreted consumer insights for campaign briefs, and formulated yearly integrated marketing plans for multiple BMW business units, including National Tier I, Regional Tier II, and BMW i• Managed all 2016 Certified Pre-Owned campaign initiatives, which set new monthly website traffic records, and resulted in YOY website lead growth of 35% • Directed BMW’s highest converting national in-dealership driving event, BMW Drive for Team USA, responsible for a 42% purchase conversion rate

Greater New York City Area

• Executed all stages of full 360 campaign development, from strategy and brief writing, to client presentations and asset production for 2015 Super Bowl, BMW Black Friday, BMW Innovations, and other major national BMW sales events• Vetted vendors, solicited RFPs, presented agency recommendation to BMW procurement department, and negotiated rate card for major post-production house RFP, reducing client costs by over 30% for $300K+ in annual client savings• Created new asset library management system for BMW dealer use, tracked usage rights, and crafted renew/release strategies with an emphasis on cost efficiencies for 200+ broadcast and licensed pieces of content

Miami/Fort Lauderdale Area

• Planned and executed 20+ comprehensive digital media campaigns for automotive, casual dining, and QSR accounts• Researched emerging advertising technologies and crafted POVs with actionable recommendations

Bachelor Of Arts - Ba, Philosophy, Politics, & Economics, Magna Cum Laude

Master Of Business Administration - Mba

Master Of Business Administration - Mba, Doing Business In Germany – Automotive & Mobility

Studied at the Faculty of Management, Economics and Social Sciences of the University of Cologne. Participation included a broad range.