Develop and manage editorial strategies and the company’s overall tone and language; compose and copy edit marketing emails, site copy, product descriptions, press releases and media kits; provide content (text, photo and video) and creative direction for multimedia content page.* Well-versed and experienced in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) practices and procedures, as well as a great deal of email marketing;* Understanding of and appreciation for Analytics, Metrics measurement, Pay per click (PPC), Key performance indicators (KPI) and data-driven results;* Provide general direction in communications and conduct research into trends, markets and forecasts as related to social media platforms and communities;* Clear and effective communicator with a target audience to both establish and reinforce a long-standing and trusted relationship;* Collaborative with IT, Marketing, Buying and Merchandising teams to execute creative content, editorial strategies, and social media direction;* Detail-oriented, deadline-driven and reliable manager of more than 20 in-house and freelance copywriters, bloggers and interns.

Assign, edit, proofread, and report on local government, schools, sports and community issues for the towns of Norwood, Canton, Stoughton and Randolph.

Report on insurance industry conferences, as well as the issues, policies, and current events surrounding the industry itself.