Andrew Barker Email & Phone Number

Fort Worth, Tx, Us

Arlington, Texas, United States

I plan, produce, and create digital content with the Office of Information Technology training and operational communication teams to be used across digital channels. The type of content I work on ranges from instructional walkthroughs to special interest videos and podcasts.Key Responsibilities- Strategize and produce accessible content across audio and video platforms.- Manage all aspects of pre-production, production and post-production for digital video and multimedia projects.- Strategize with internal teams and clients to understand objectives and develop creative treatments that achieve desired results, while respecting deadlines and budget constraints.- Select and schedule talent and locations for projects, while maintaining a high level of quality control throughout all stages of production.

Coppell, Texas, United States

Key Responsibilities- Build content calendar, create & post social media content aligned with Pegasus messaging,voice & values- Monitor & Reply in a Timely manner to Social Media Inquiries & Company Reviews- Drive Brand Awareness & Brand Expansion by Growing the Pegasus Follower Base - Organically& through Paid Advertising (Digital & Print)- Drive Brand Consistency through Adhering to the Pegasus Brand Guide & Driving Accountabilityof the Brand Guidelines throughout the Organization- Ownership of Sequencing Program - Working with Sales to Develop Messaging, UpdatingProspect Lists & Deploying Tasks, Emails & Targeted Ads to Prospects Enrolled in Sequences- Manage Relationships with Partners/Agencies- Public Relations Strategy & Support- Work with Sales to Continually Update & Improve Messaging used in Outbound MarketingEfforts- Research, Distribute & Track Inbound Marketing Leads- Manage & Maintain Internal Marketing Platform- Act as Internal Systems Support for Sales Staff as Needed- Researching Current Marketing Trends, Competitors & The Supply Chain & Logistics Industry- Connects & Builds Relationships Across the Organization to Capture the Essence of PegasusCulture for Marketing & Culture Related Needs- Develops & Publishes Client Newsletters & Communications

Fort Worth, Texas, United States

I develop marketing and communications initiatives for the AddRan College of Liberal Arts. From big ideas to measuring metrics, I guide how the story of AddRan is told. Key Responsibilities- Serves as the marketing and communications liaison between AddRan College and TCU Marketing. - Develops an integrated marketing and communication plan by creating goals, executing strategies, and reporting results. - Creates content for a variety of TCU channels: web, social media, physical/digital signage, and print. - Identifies reputation-defining stories, groundbreaking research and expert faculty to highlight in the media and through TCU's communication channels.

College Station, Texas, United States

I executed the marketing strategy of the Office for Student Success through collaboration with internal and external stakeholders to create campaigns that inform students about our office and student success initiatives. These efforts contributed to the mission of making student success attainable for all undergraduates at Texas A&M University. I specialized in content generation, website development and maintenance, social media, email messaging, graphic design, event planning, educational presentations, copywriting, photography, videography, digital signage, data insights and analytics, and project management. Key Responsibilities: • Maintaining a breadth of knowledge about current trends, emerging issues, and opportunities at Texas A&M to inform and evolve our marketing strategy and communication plan.• Adhering to Texas A&M brand guidelines across all marketing materials and content to ensure credibility and consistency toward university marketing goals. • Creating content (photo, video, graphic design, and copy) for website, print, and digital signage.• Developing a social media schedule and reporting on analytics to inform digital strategy.• Presenting about Office for Student Success programs for new students and families, staff, faculty, and administrators. • Updating website content and architecture with Kentico CMS. • Planning and creating content from office events for 1000+ students.• Managing a $10,000 marketing budget. • Mentoring 1-2 student brand ambassadors and peer mentors each semester by assigning and guiding projects that align with their career/educational goals, skillsets, and areas to improve. • Teaching a section of our first-year experience course made of 25-30 first-year students.Committee Membership: • OSS Professional Development• OSS Diversity, Equity, and Inclusion• OSS First-Year Experience Coordinator Search• "The Path Forward" Working Group #39: Centralize MarCom

College Station, Texas, United States

My main role involved collaborating with student organizations, campus entities, and Mays faculty and staff to design the school’s newsletter. I was a contributing editor for the Benefactor and @Mays magazines and wrote articles for those publications. I also managed Mays social media and coordinated vendors for the Mays 50th Anniversary Celebration.

College Station, Texas, United States

I acted as an intermediary between students and the Residence Life Director while providing prospective students and their families with information about residence life. I also recorded, organized, and stored 1000+ items left behind by previous residents.

Katy, Texas, United States

I was involved in strategy meetings to support and evolve the Christian Brothers Automotive brand. I also recruited Houston technical schools to participate in the automotive technology scholarship program, planned the annual Service Day event, and edited copy and visual content for the CBA website.

Fort Worth, Texas, United States