Andrew Berg Email & Phone Number

Charlotte, North Carolina, United States

Charlotte, North Carolina, United States

Lead all growth marketing for trading education platform, managing customer acquisition, email marketing, and collaborating with sales to drive revenue. Expanded scope with 2023 addition of paid media and CRO capabilities. Mentor team of 5 delivering 40–50% of company’s revenue through email communications and 2–3-week promotional cycles. Maximize investment in marketing programs by building effective data infrastructure to fuel data-driven decisions.

Dallas, Texas, United States

Oversaw paid media, customer acquisition, email marketing, SEO, and CRO, and Data-Entry for industry-leading live social selling platform. Built best-in-class marketing team from 0 to 12 within 16 months and drove professional development that resulted in multiple promotions. Created processes and infrastructure that supported cross-functional collaboration and optimized campaigns through clear, consistent communication.

Dallas/Fort Worth Area

Drove full marketing capability for company aggregating and facilitating online tee time booking for golf course partners. Managed all paid media, organic social, SEO, email marketing, CRO, partnerships, and affiliate deals, leading marketing team that grew from 1 to 4 during tenure.

Dallas, Texas

Developed comprehensive marketing engine for healthcare organization running multiple surgical centers with several specialties. Supported 5 separate healthcare brands by leading all paid social, paid media, CRO, and affiliate marketing programs and leveraging consultation model to drive prospect acquisition. Increased effectiveness of marketing investments and implemented a custom attribution model.

Dallas/Fort Worth Area

Managed team of senior search and paid social managers for technology organization supporting online degree programming for nonprofit universities. Oversaw multimillion-dollar annual budget and annual revenue targets across 12 education partners.

Dallas, Texas

Manage & analyze paid search campaigns while reporting data & interacting with B2B & B2C clients (national home builder / data analytics technology) at Leading Global Digital Agency Manage paid search campaigns in the following Ad Networks, Global Regions, and Languages Ad Networks: Google / Bing / Yahoo Regions: US & Canada / Central & S. America / Western Europe / Scandinavia / Asia Languages: English, German, Italian, French, Swedish, Finnish, Japanese, Mandarin, Spanish Create branding campaigns on the GDN that increase brand search & website traffic Generate reports and share strategy recommendations with clients on status calls and at in- person quarterly business reviews Provide online lead generation and secondary conversion optimization analysis at the campaign, ad group, and keyword level while managing monthly budgets & client goals Provide forecasting, budget allocation recommendations, and invoice management

Manage & analyze paid search campaigns while reporting data & interacting with B2B & B2C clients (cloud technology / online education / national homebuilder) at Leading Global Digital Agency Manage paid search campaigns in the following Ad Networks, Global Regions, and Languages Ad Networks: Google / Bing / Yahoo Regions: US & Canada / Central & S. America Languages: English, Spanish Create branding campaigns on the GDN that increase brand search & website traffic Generate reports and share strategy recommendations with clients on status calls and at in- person quarterly business reviews Provide online lead generation and secondary conversion optimization analysis at the campaign, ad group, and keyword level while managing monthly budgets & client goals Provide forecasting, budget allocation recommendations, and invoice management

• Head of industry leading seafood sustainability program for all Delhaize America banners and created the DZA Confident Seafood Program • Created and ran a forecasting and ordering tool for fresh seafood for 1115 stores at the Food Lion banner using statistical regression to decrease shrink while maintaining sales• Conducted daily supply chain operations by managing vendor relationships, assisting buyers with forecasting to ensure adequate service levels while reducing force-outs, and coordinating with the supply chain analysis team to explore value stream opportunities• Performed category and subcategory rests at the Hannaford banner annually and seasonally by analyzing item performance and competitor product mix while aligning changes with banner strategy goals

• Consulted with industry experts and created a data gathering survey to understand bottled, bulk, filter, and tap water markets and consumers• Analyzed survey using statistical tools to determine the key attributes that affect consumers water purchasing decisions, the best age, gender, and racial demographics to target, and who owns purchasing decisions within the household• Created a short, medium, and long range marketing plan with the goal of increasing water cooler and bulk water sales

Master Of Arts (M.A.), Management

Bachelor Of Arts (B.A.), Economics