Andrew Berg

Andrew Berg Email and Phone Number

Head of Growth | Data-Driven | Customer-Focused Marketing Strategy | Profitability Growth @ InvestNext
detroit, michigan, united states
Andrew Berg's Location
Charlotte Metro, United States
Andrew Berg's Contact Details

Andrew Berg work email

Andrew Berg personal email

n/a
About Andrew Berg

As a data-driven executive marketing leader known for boosting profitability and customer engagement across industries, I facilitate explosive business growth through effective infrastructures and innovative strategies. I create programs that both grow and retain market share by rapidly improving prospect contact and acquisition rates while maximizing the loyalty of existing customers. Known for my ability to transition seamlessly between high-level planning and detail-level tactical execution, I provide a comprehensive perspective and a versatile leadership style that facilitates collaboration. I deliver significant cost savings and drive efficiency through ongoing improvements to internal structures and processes. My passion for coaching, mentorship, and professional development ensures the empowerment and success of my team, creating business value while developing the next generation of marketing leaders.Areas of ExpertiseCustomer Engagement & AcquisitionDigital MarketingPaid & Organic Media Management (PPC / SEO)Conversion Rate Optimization (CRO)Key Performance Indicators (KPIs)Revenue Growth & Profitability Data-Driven Decision-MakingCoaching & MentoringResearch & AnalysisTeam DevelopmentData Infrastructure

Andrew Berg's Current Company Details
InvestNext

Investnext

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Head of Growth | Data-Driven | Customer-Focused Marketing Strategy | Profitability Growth
detroit, michigan, united states
Website:
investnext.com
Employees:
5
Andrew Berg Work Experience Details
  • Investnext
    Senior Director Of Marketing
    Investnext Nov 2023 - Present
    Charlotte, North Carolina, United States
  • Simpler Trading
    Vp Of Growth
    Simpler Trading Mar 2023 - Sep 2023
    Charlotte, North Carolina, United States
    Lead all growth marketing for trading education platform, managing customer acquisition, email marketing, and collaborating with sales to drive revenue. Expanded scope with 2023 addition of paid media and CRO capabilities. Mentor team of 5 delivering 40–50% of company’s revenue through email communications and 2–3-week promotional cycles. Maximize investment in marketing programs by building effective data infrastructure to fuel data-driven decisions.
  • Simpler Trading
    Director Of Crm
    Simpler Trading Aug 2022 - Mar 2023
  • Commentsold
    Director Of Digital Marketing
    Commentsold Apr 2020 - Jun 2022
    Dallas, Texas, United States
    Oversaw paid media, customer acquisition, email marketing, SEO, and CRO, and Data-Entry for industry-leading live social selling platform. Built best-in-class marketing team from 0 to 12 within 16 months and drove professional development that resulted in multiple promotions. Created processes and infrastructure that supported cross-functional collaboration and optimized campaigns through clear, consistent communication.
  • Supreme Golf
    Vp Digital Marketing
    Supreme Golf Jun 2019 - Apr 2020
    Dallas/Fort Worth Area
    Drove full marketing capability for company aggregating and facilitating online tee time booking for golf course partners. Managed all paid media, organic social, SEO, email marketing, CRO, partnerships, and affiliate deals, leading marketing team that grew from 1 to 4 during tenure.
  • Nobilis Health Corp.
    Sem Director
    Nobilis Health Corp. Mar 2018 - Jun 2019
    Dallas, Texas
    Developed comprehensive marketing engine for healthcare organization running multiple surgical centers with several specialties. Supported 5 separate healthcare brands by leading all paid social, paid media, CRO, and affiliate marketing programs and leveraging consultation model to drive prospect acquisition. Increased effectiveness of marketing investments and implemented a custom attribution model.
  • Academic Partnerships
    Senior Sem Team Lead
    Academic Partnerships Aug 2015 - Mar 2018
    Dallas/Fort Worth Area
    Managed team of senior search and paid social managers for technology organization supporting online degree programming for nonprofit universities. Oversaw multimillion-dollar annual budget and annual revenue targets across 12 education partners.
  • Quinstreet
    Digital Media Manager - Consultant
    Quinstreet Aug 2015 - Jul 2017
  • Icrossing
    Senior Media Analyst
    Icrossing Oct 2014 - Jul 2015
    Dallas, Texas
    Manage & analyze paid search campaigns while reporting data & interacting with B2B & B2C clients (national home builder / data analytics technology) at Leading Global Digital Agency Manage paid search campaigns in the following Ad Networks, Global Regions, and Languages Ad Networks: Google / Bing / Yahoo Regions: US & Canada / Central & S. America / Western Europe / Scandinavia / Asia Languages: English, German, Italian, French, Swedish, Finnish, Japanese, Mandarin, Spanish Create branding campaigns on the GDN that increase brand search & website traffic Generate reports and share strategy recommendations with clients on status calls and at in- person quarterly business reviews Provide online lead generation and secondary conversion optimization analysis at the campaign, ad group, and keyword level while managing monthly budgets & client goals Provide forecasting, budget allocation recommendations, and invoice management
  • Icrossing
    Media Analyst
    Icrossing May 2013 - Oct 2014
    Manage & analyze paid search campaigns while reporting data & interacting with B2B & B2C clients (cloud technology / online education / national homebuilder) at Leading Global Digital Agency Manage paid search campaigns in the following Ad Networks, Global Regions, and Languages Ad Networks: Google / Bing / Yahoo Regions: US & Canada / Central & S. America Languages: English, Spanish Create branding campaigns on the GDN that increase brand search & website traffic Generate reports and share strategy recommendations with clients on status calls and at in- person quarterly business reviews Provide online lead generation and secondary conversion optimization analysis at the campaign, ad group, and keyword level while managing monthly budgets & client goals Provide forecasting, budget allocation recommendations, and invoice management
  • Delhaize Group
    Customer Item Analyst
    Delhaize Group Jun 2012 - Dec 2012
    • Head of industry leading seafood sustainability program for all Delhaize America banners and created the DZA Confident Seafood Program • Created and ran a forecasting and ordering tool for fresh seafood for 1115 stores at the Food Lion banner using statistical regression to decrease shrink while maintaining sales• Conducted daily supply chain operations by managing vendor relationships, assisting buyers with forecasting to ensure adequate service levels while reducing force-outs, and coordinating with the supply chain analysis team to explore value stream opportunities• Performed category and subcategory rests at the Hannaford banner annually and seasonally by analyzing item performance and competitor product mix while aligning changes with banner strategy goals
  • Primo Water Corporation
    Graduate Consultant
    Primo Water Corporation Aug 2011 - May 2012
    • Consulted with industry experts and created a data gathering survey to understand bottled, bulk, filter, and tap water markets and consumers• Analyzed survey using statistical tools to determine the key attributes that affect consumers water purchasing decisions, the best age, gender, and racial demographics to target, and who owns purchasing decisions within the household• Created a short, medium, and long range marketing plan with the goal of increasing water cooler and bulk water sales

Andrew Berg Education Details

Frequently Asked Questions about Andrew Berg

What company does Andrew Berg work for?

Andrew Berg works for Investnext

What is Andrew Berg's role at the current company?

Andrew Berg's current role is Head of Growth | Data-Driven | Customer-Focused Marketing Strategy | Profitability Growth.

What is Andrew Berg's email address?

Andrew Berg's email address is an****@****ext.com

What schools did Andrew Berg attend?

Andrew Berg attended Wake Forest University - Babcock Graduate School Of Management, Hampden-Sydney College.

Who are Andrew Berg's colleagues?

Andrew Berg's colleagues are Janella P., Anthony Costanzo, Brennan Duffey, Vilma Hortell, Sung Lee, Rafael André Fajardo-Chigne, Domingo Gonzalez.

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