• Designed Power BI driven dashboard modules for largest Gas & Electric Utility in the US. Identified residential customers most likely to respond well to energy efficiency products and offerings in particular amongst low income and multi-family customers. On the commercial and industrial side for same client, designed dashboard module to identify current customers ability to upgrade their current boilers and other gas products, as well as help sales reps in charge of C&I customers streamline their resources to go after highest return customers. (2016-2017)• Designed Wallet Share Vue platform (Tableau) for data coop merchants--helps merchants see how their customers perform with other merchants in the cooperative. Merchants use product to cross sell/promote current customers in product categories they have not previously thought of. (2014-2015)• Led product design of Retail Insights platform--customized BI tool (Tableau) to assist merchants with planning and optimization of marketing campaigns. Helped major video chain decide which stores to close based on revenue potential and cannibalization of other stores. (2012 - 2014)• Created Local Market Vue platform (Tableau)--tailored for individual retail/franchise locations to target new customers using highly segmented digital campaigns. Current clients using platform to reach likely orthopedic prospects and personal care service prospects. (2015)