André Wilson Email & Phone Number

Moncton, Nb, Ca

Moncton, New Brunswick, Canada

Responsible for Demand Planning, Supply Planning, Distribution & Inventory Planning across S&OP / S&OE horizons, as well as Data Management, Analytics and Continuous Improvement in Supply Chain.

Dieppe, New Brunswick, Canada

Responsible for leading various Corporate Supply Chain initiatives across different business units.

Dieppe, New Brunswick, Canada

Responsible for planning and executing the company's digital sales & marketing strategy.

Moncton, Nb

Reporting to the VP and Director - Distribution, this position is responsible for developing and executing data-driven strategies to maintain print subscription growth while accelerating the growth of digital subscription sales. It also encompasses management of the customer service department.Major Achievements:-Increased circulation revenue by 8% while keeping costs flat-Stabilized paid newspaper circulation in a time of significant industry decline-Increased digital subscription activations by 330%-Improved customer retention processes and reduced churn to historic lows-Improved online sales channels for subscription sales-Implemented management dashboards and reports to allow for continuous departmental performance tracking and reportingResponsibilities:-Manage marketing and call center teams-Improve marketing, sales and customer service processes-Develop and execute marketing and sales strategy-Guide digital product development to improve online sales funnel-Ensure proper budgeting, forecasting and reporting-Report on departmental performance to VP and Directors

Major Achievements:-Launched a social media strategy that saw Acadie Nouvelle become the premier social media destination in the market-Increased revenues and profitability for the company’s online division-Initiated and oversaw the launch of the first iPad + digital newspaper subscription package in Canada-Implemented a metered paywall -Increased subscription rates while minimizing churn-Reduced costs and improved efficiency through good IT choices-Revamped the company’s brand and corporate identity through the Acadie Média launch in 2011Responsibilities:-Develop and implement marketing and subscription strategies for the three divisions-Lead digital product development teams-Act as Executive Director of CapAcadie inc., the company’s online and IT division-Develop and maintain strategic partnerships-Manage marketing and IT staff-Report to the Board of Directors and coordinate board meetings

Short Circuit Communications specialized in eCommunication solutions as well as traditional communications. It offered Content Management System consultation services and other forms of electronic communications. The company also published a magazine, La Rumeur, as well as the Acadieman comic book.

Being aware of what was going on was primordial. I had to manage my time and schedule so as to meet tight deadlines. Contacting people from all walks of life, from politicians, to CEOs, to the average Joe was one of the main requirements of the job. Finally, to deliver a quality product to readers, I had to process and sift informations so as to present it in an interesting and easy to understand format.

Mba, Business

Bachelor Of Arts, Journalism