Andrew Ly Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

SEO for websites under the Great-West Lifeco brand including Great-West Life, Canada Life, London Life, Quadrus Investment Services, Quadrus Group of Funds, GLC Asset Management and more• Led SEO consolidation of brands into a single domain - Redirect mapping to maintain traffic and rankings - Content enhancements to boost traffic post consolidation• Manage SEO vendors and tools• Develop content strategy to grow organic traffic - Increased non-branded traffic YoY by more than 200% and 20% MoM for consecutive years - Increased value of non-branded traffic by more than 100% - Drove an additional 6 figures in ARR through content marketing initiatives within a 12 month period - Content created driving over 1M visits per year - Map out content clusters and help content prioritize based on overall goals and impact versus effort - Prepare content outlines for editors to leverage to optimize for search• Provide solutions for stakeholders to help achieve their goals for the websites (drive awareness, leads, conversions)• Project manage on-going SEO tasks including: - Manage large amounts of redirects across the web properties - On-page optimization and keyword research for websites - Analyze analytics and keyword performance, measure impact from SEO implementations - Create SEO KPI dashboards using Google Data Studio with custom APIs and data sources

SEO & digital strategy consulting for businesses. • Provide pro-bono recommendations for small businesses to help improve their conversion rates, organic traffic and visibility.• Partner with agencies to provide white labelled SEO services• Teach individuals and business owners the basics of SEO as well as the overall importance of it for all digital marketing campaigns.• Analytics implementation and tagging (Google Analytics, Tag Manager and Data Studio)

Winnipeg, Mb, Ca

Toronto, Ontario, Ca

Manage a portfolio of clients across multiple industries including consumer electronics, automotive, fast food, consumer goods, furniture and more.Day to day tasks include:• Planning SEO workback schedules based on client budgets• Pitching for new business and opportunities for existing clients• Conduct technical (crawlability & indexability) and competitive (content & authority) SEO audits• Manage a team of SEO specialists• Develop training and templates

Toronto, Ontario, Ca

As an SEO specialist, I help clients improve their organic search visibility and conversions by implementing technical and on-page SEO fixes. Having worked with small local businesses to large enterprise accounts (FedEX, RE/MAX, TouchBistro, Public Storage Canada, Belairdirect, Valvoline, RateSupermarket, Garaga, Philips and more), I have experience with implementing a wide range of search strategies tailored to each business.Duties Include:• Keyword research and mapping them to appropriate preferred landing pages• On-page optimization (Titles, headings, meta tags, social tags, schema markup and copy)• Implementing technical improvements to client sites including internal link structure, sitemaps, robots.txt to improve the indexation and crawl efficiency of sites• Monthly reporting on KPI's to clients• Google Analytics setup, troubleshooting, analysis and reporting of data• Conducting site-wide technical SEO audits for new onboarding clients• Identify new content strategies that can be leveraged for additional SEO benefits (10x content)

To further develop my digital marketing skills, I launched Start Keto, a site dedicated to the low carb high fat diet. Here I applied my real life experiences/knowledge to help motivate, inspire, and teach others who are looking into the diet. Specific duties and achievements include:• Ranked numerous articles within the top 3 positions for organic search results for targeted keywords• Keyword research with Google Keyword Planner to find low competition, high traffic keywords to optimize content for• Set up & monitor Google Analytics (Tag Manager) and Search Console to track and evaluate search performance• Use tools such as Ahrefs, MajesticSEO and Moz to research competitors (study backlink profiles, targeted keywords)• Implemented Schema Markup to increase rich snippet search results (recipes & articles)• Modified HTML & CSS to customize the layout to suit my needs• Successfully migrated the site to HTTPS while mitigating anticipated traffic loss from the migration• Generated revenue through affiliate marketing programs by creating targeted content and optimizing for conversions