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I help businesses grow their traffic and leads by increasing their visibility (Search Engine Optimization - SEO), improving user experience and helping businesses better connect with their target demographic.Working within agencies, I have helped dozens of businesses, ranging from local businesses to large enterprise accounts improve their online visibility. I developed and executed the SEO strategy for retail, e-commerce, B2B, SaaS businesses across the world.I'm a highly resourceful individual who started my professional journey by building my own websites, from scratch, as a way to teach myself the foundations of SEO, copywriting, social media marketing, analytics and other fields of digital marketing. I grew several sites from only a few hits a day to tens of thousands of monthly sessions, all with a limited budget while learning along the way. From my experiences I've become familiar with the following areas of SEO:• On-page optimization• Technical SEO (understanding exactly how crawlers interact with a site and diagnosing crawling/indexing issues)• Schema (microdata and JSON format)• Local search optimization (Bulk listing management and individual locations)• Keyword research• Content creation• Link analysis (natural link profile, identifying toxic links)• Tracking and reporting analytics (building custom dashboards and automated reporting)• Auditing websites for technical SEO issues (indexation, crawlability, duplicate content, server response codes etc.)• Tools: Google Search Console, Tag Manager, Looker (Data) Studio, Analytics, Keyword Planner, Moz, Majestic, Ahrefs, ScreamingFrog, Supermetrics, Adobe Analytics, AEM
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Seo ManagerCanada Life Mar 2024 - PresentToronto, Ontario, Ca -
Seo StrategistCanada Life Jun 2022 - Feb 2024Toronto, Ontario, Ca
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Seo SpecialistCanada Life Oct 2019 - Jun 2022Toronto, Ontario, CaSEO for websites under the Great-West Lifeco brand including Great-West Life, Canada Life, London Life, Quadrus Investment Services, Quadrus Group of Funds, GLC Asset Management and more• Led SEO consolidation of brands into a single domain - Redirect mapping to maintain traffic and rankings - Content enhancements to boost traffic post consolidation• Manage SEO vendors and tools• Develop content strategy to grow organic traffic - Increased non-branded traffic YoY by more than 200% and 20% MoM for consecutive years - Increased value of non-branded traffic by more than 100% - Drove an additional 6 figures in ARR through content marketing initiatives within a 12 month period - Content created driving over 1M visits per year - Map out content clusters and help content prioritize based on overall goals and impact versus effort - Prepare content outlines for editors to leverage to optimize for search• Provide solutions for stakeholders to help achieve their goals for the websites (drive awareness, leads, conversions)• Project manage on-going SEO tasks including: - Manage large amounts of redirects across the web properties - On-page optimization and keyword research for websites - Analyze analytics and keyword performance, measure impact from SEO implementations - Create SEO KPI dashboards using Google Data Studio with custom APIs and data sources
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Seo ConsultantFreelance Mar 2015 - PresentSEO & digital strategy consulting for businesses. • Provide pro-bono recommendations for small businesses to help improve their conversion rates, organic traffic and visibility.• Partner with agencies to provide white labelled SEO services• Teach individuals and business owners the basics of SEO as well as the overall importance of it for all digital marketing campaigns.• Analytics implementation and tagging (Google Analytics, Tag Manager and Data Studio)
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Seo ConsultantGreat-West Life Apr 2017 - Sep 2019Winnipeg, Mb, Ca -
Seo ManagerCatalyst Canada Aug 2016 - Apr 2017Toronto, Ontario, CaManage a portfolio of clients across multiple industries including consumer electronics, automotive, fast food, consumer goods, furniture and more.Day to day tasks include:• Planning SEO workback schedules based on client budgets• Pitching for new business and opportunities for existing clients• Conduct technical (crawlability & indexability) and competitive (content & authority) SEO audits• Manage a team of SEO specialists• Develop training and templates -
Seo SpecialistPowered By Search Apr 2015 - Jul 2016Toronto, Ontario, CaAs an SEO specialist, I help clients improve their organic search visibility and conversions by implementing technical and on-page SEO fixes. Having worked with small local businesses to large enterprise accounts (FedEX, RE/MAX, TouchBistro, Public Storage Canada, Belairdirect, Valvoline, RateSupermarket, Garaga, Philips and more), I have experience with implementing a wide range of search strategies tailored to each business.Duties Include:• Keyword research and mapping them to appropriate preferred landing pages• On-page optimization (Titles, headings, meta tags, social tags, schema markup and copy)• Implementing technical improvements to client sites including internal link structure, sitemaps, robots.txt to improve the indexation and crawl efficiency of sites• Monthly reporting on KPI's to clients• Google Analytics setup, troubleshooting, analysis and reporting of data• Conducting site-wide technical SEO audits for new onboarding clients• Identify new content strategies that can be leveraged for additional SEO benefits (10x content) -
Content Writer & SeoStart Keto Dec 2014 - Jan 2016To further develop my digital marketing skills, I launched Start Keto, a site dedicated to the low carb high fat diet. Here I applied my real life experiences/knowledge to help motivate, inspire, and teach others who are looking into the diet. Specific duties and achievements include:• Ranked numerous articles within the top 3 positions for organic search results for targeted keywords• Keyword research with Google Keyword Planner to find low competition, high traffic keywords to optimize content for• Set up & monitor Google Analytics (Tag Manager) and Search Console to track and evaluate search performance• Use tools such as Ahrefs, MajesticSEO and Moz to research competitors (study backlink profiles, targeted keywords)• Implemented Schema Markup to increase rich snippet search results (recipes & articles)• Modified HTML & CSS to customize the layout to suit my needs• Successfully migrated the site to HTTPS while mitigating anticipated traffic loss from the migration• Generated revenue through affiliate marketing programs by creating targeted content and optimizing for conversions
Andrew Ly Skills
Andrew Ly Education Details
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Ryerson UniversityProfessional Communications Minor
Frequently Asked Questions about Andrew Ly
What company does Andrew Ly work for?
Andrew Ly works for Canada Life
What is Andrew Ly's role at the current company?
Andrew Ly's current role is SEO Consultant | Growth | Digital Marketing.
What is Andrew Ly's email address?
Andrew Ly's email address is an****@****rson.ca
What is Andrew Ly's direct phone number?
Andrew Ly's direct phone number is +141634*****
What schools did Andrew Ly attend?
Andrew Ly attended Ryerson University.
What are some of Andrew Ly's interests?
Andrew Ly has interest in Blogging, Education, Environment, Fitness, Disaster And Humanitarian Relief, Animal Welfare, Esports, Health.
What skills is Andrew Ly known for?
Andrew Ly has skills like Keyword Research, Seo, Google Analytics, Blogging, Social Media Marketing, Technical Seo, Marketing Strategy, Content Marketing, Seo Audits, On Page Optimisation, Link Building, Competitive Analysis.
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