Andrew Mera Email & Phone Number

San Diego, Ca, Us

Redwood City, Ca, Us

Redwood City, Ca, Us

Clients: LinkedIn, Facebook, Humana, PETCO, CF NutritionProviding digital marketing services to agencies & companies including: media strategy, omni-channel performance & evaluation, forecasting, reporting, testing roadmaps, and team mentoring.

Sunnyvale, Ca, Us

Served as day-to-day liaison between media agency and internal stakeholders. Collaborate with business unit on channel strategy, definition, and execution. Develoedp forecasts for media spend, revenue, and ROI.

Us

Clients: TripActions, Ware2GoResponsible for Paid Search strategy, client management, and day to day execution. Align the digital marketing program to exceed client’s goals through optimization and landing page recommendations. Participate in the sales process through account audits and team lead of Google’s international go to market program.

Oakland, California, Us

Clients: Sun Basket, Getaround, McAfeeDirected the digital marketing strategy to ensure campaigns aligned with client goals, while following best practices and planning the appropriate timeline. Built and implemented processes to maintain optimal outcomes for clients in a variety of market conditions.

Chicago, Illinois, Us

Clients: Facebook, Square, Caviar, OpendoorActively sought out opportunities to improve client outcomes via channel expansion, optimization efforts, and ongoing communication with executive teams. Led a team of 7 direct reports, including recruiting, hiring, and training, across paid search, social, and SEO/analytics.

Chicago, Illinois, Us

* Oversaw day to day operations of SEM program, reviewed campaign builds, performed optimizations, managed budget, delegated & followed up with tasks assigned to internal search team* Coordinated multi-channel tactics across accounts, incorporated reports and agendas in weekly calls, ad hoc requests, monthly, and quarterly deliverables* Presented new testing plans (A/B) and recommended new vendors and channels to clients. Executed upon approval* Planned and presented quarterly and annual business review to clients* Managed team of three from account associates to account managers. Assigned mid-year and annual reviews, and conducted 1-1 meetings every other week* Served as primary point of contact across accounts for external/internal issues

Edgartown, Ma, Us

Topics Presented: * Testing banners ads & creative* Convey a unified message across search and display ads* Identifying winning creative* International creative testing

London, Gb

Clients: Dell Technologies, Beats by Dre, TOMS, Sargento, CanonGuided digital media by planning programs by utilizing forecasting, channel expansion, and media team collaboration (Display, TV, Direct Mail, and Communications) strategies.

Clients: BlackBerry, NetApp, Lenovo, Tektronix, McAffee* Responsible for client communication, day to day SEM management, reporting, and quarterly business reviews* Trained account managers and specialists on account duties which included keyword creation, ad copywriting, campaign implementation, reporting, and performance notes* Executed paid social campaigns (Facebook) and TV media buys across different networks through Google TV for branding initiative of consumer laptop account* Operations Committee Lead responsible for reviewing and implementing paid search best practices across client services accounts and staff (25 people)

* Responsible for running search marketing campaigns entailing planning, execution & optimization* Worked closely with multiple partners in order to ensure timely roll out of domestic and international search campaigns * Ensured full delivery of media budget through various tactics and search engines while meeting client goals * Operations committee lead accountable for implementing and reviewing processes for team of 25 people

* Executed SEM global program launch for Enterprise account across 8 countries & 6 different languages* Performed day to day account management including keyword, ad copy creation, and optimization* Prepared agenda for client weekly call & performance reporting