Andrew Ross Email & Phone Number

Richardson, Texas, United States

• Directs marketing campaigns and product LTO tests from strategy to full development with agency partners, and supports marketing calendar development for 200+ locations
• Oversees relationships and processes with external marketing agencies and production vendors
• Directs the internal creative process, including recruiting and managing freelance designers for project fulfillment
• Supports semi-annual product photo shoots for limited-time offers and new product offerings
• Manages creative development of menu design, and marketing promotions for partner brands: Texadelphia, Fireside Pies, Heff’s Burgers, JC’s Burger Bar/House
• Maintains the brand standards and asset libraries for 6 brands

Plano, TX

• Designed creative from conceptualization to development for national marketing campaigns, internal departmental support, and local advertising for 600+ locations in print and digital media
• Managed and mentored, provided art direction and professional development to associate designers
• Managed the brand standards style guide and maintained the design asset library
• Created and maintained a library of marketing materials for easy access and customization
• Coordinated daily trafficking of projects between designers and creative services managers and set priorities for associate designers
• Helped implement, maintained, and trained users on internal digital asset management software

Plano, TX

• Founding member of the internal Creative Services Team and supported its growth into a full-service in-house advertising agency
• Designed creative for national marketing campaigns, internal departmental support, and local advertising for 300+ locations
• Built the brand standards from a single page style guide to a 60+ page manual highlighting brand positioning, company history, and logo and photography style guide
• Created and managed an internal creative design process and online request form