• Directs marketing campaigns and product LTO tests from strategy to full development with agency partners, and supports marketing calendar development for 200+ locations• Oversees relationships and processes with external marketing agencies and production vendors• Directs the internal creative process, including recruiting and managing freelance designers for project fulfillment• Supports semi-annual product photo shoots for limited-time offers and new product offerings• Manages creative development of menu design, and marketing promotions for partner brands: Texadelphia, Fireside Pies, Heff’s Burgers, JC’s Burger Bar/House• Maintains the brand standards and asset libraries for 6 brands

• Designed creative from conceptualization to development for national marketing campaigns, internal departmental support, and local advertising for 600+ locations in print and digital media• Managed and mentored, provided art direction and professional development to associate designers• Managed the brand standards style guide and maintained the design asset library• Created and maintained a library of marketing materials for easy access and customization• Coordinated daily trafficking of projects between designers and creative services managers and set priorities for associate designers• Helped implement, maintained, and trained users on internal digital asset management software

• Founding member of the internal Creative Services Team and supported its growth into a full-service in-house advertising agency• Designed creative for national marketing campaigns, internal departmental support, and local advertising for 300+ locations• Built the brand standards from a single page style guide to a 60+ page manual highlighting brand positioning, company history, and logo and photography style guide• Created and managed an internal creative design process and online request form