Andrew Ling Email & Phone Number

Vancouver, Canada Area

Working with our firm's partners, I lead MNP's BC Advisory and MNP Vancouver's and MNP Vancouver Island's regional marketing efforts, including developing, coaching, and mentoring team members in their professional and personal development.Working with our National Marketing team, I drive MNP's brand awareness and market positioning by creating office and industry niche specific marketing strategies, plans, and activities which create sales opportunities for MNP's practitioners.This includes constantly collaborating with MNP's Executive Vice President of BC, my Regional Managing Partners, our Senior Marketing Director of Western Canada, as well as MNP’s service line and client group leaders and partners within the region to meet yearly business objectives.I also truly enjoy building our firm’s strategic alliances and fostering marketing relationships with key stakeholders in the external marketplace including with local influencers, media, and the communities in which we live and work.

Greater Vancouver, British Columbia, Canada

Contributing Writer for NCDA's blog and Signals Magazine, published by the New Car Dealers Association of BC

Surrey, Canada Area

Part-time Contributor of automotive content on Surrey604.com, a lifestyle blog covering Surrey and its Lower Mainland, British Columbia Canadian cities.

California, United States

CarBook Magazine is Dubai's pre-eminent luxury automotive and lifestyle print magazine with a distribution to approximately 27,000 households. Since it's inception in Oct 2015, CarBook has grown to be one of the trusted automotive magazines in its market.Selected as 1 of only 2 automotive content writers for CarBook Magazine, responsible for writing the cover story per issue, in addition to half of the automotive-related articles per issue. This may comprise of industry news, local market content, road tests, and top tips.Collaborating closely with the Editor-in-Chief based in Los Angeles California, and the Publisher and Art team in Dubai, tasked with planning the editorial calendar for each issue.Consistently interacting with various PR / Communications managers at auto manufacturers to pitch new story ideas for maximum coverage.As an accomplished photographer, providing original photography to accompany editorial content.Proven ability to work remotely with a cross-functional team with little supervision, creating quality content while meeting tight deadlines.

Vancouver, Canada Area

BlackBoxMyCar, based out of Richmond BC, is North America's Largest Dash cam retailer and supplier.As an consultant (contract), worked with the CEO and Operations Manager to assess and provide guidance on marketing and brand strategy, business development opportunities, and team structure.Created and helped to implement new marketing team processes to vastly improve workflow and communication within the team, and to enhance collaboration with other departments.Consulted on special corporate projects and business development proposals, with special attention being given to building an integrated marketing plan and budget for the North American launch of the IROAD brand from South Korea and their flagship X9 dash cam.Developed a comprehensive content calendar and and framework for the marketing team to use moving forward.

Bellevue, Washington, United States

Marketing lead for OpenRoad Auto Group's first USA-based ultra-luxury dealership.

Vancouver, Canada Area

Supported over $1.2 billion worth of annual sales and last three consecutive years of record profitability (2015, 2016, 2017).As the marketing dept head, directed a team of over 16 marketing professionals representing 19 brands and 25 locations in the Greater Vancouver area and Washington State, USA.Used data to strategically plan and execute the group marketing plan for OpenRoad Auto Group, plus separate marketing plans per dealership including Rolls-Royce, Lamborghini, BMW/MINI, Lexus, Audi, Porsche, Toyota, VW, Jaguar Land Rover.Launched and optimized marketing initiatives from concept development to market launch across Greater Vancouver and WA state - including new store launch events, new product launches, monthly tactical campaigns, and group-wide private sales events.Chaired multiple business development committees, working with senior managers, managing multiple projects in a fast-paced high-growth matrix organization with multiple stakeholders.Spearheaded OpenRoad's major re-branding initiative, "Unlimited Possibilities Ahead", working with multiple agencies, C-suite executives, and senior management to create alignment.Liaised with OEM (Original Equipment Manufacturer) regional market managers, and represented OpenRoad dealerships in Dealer Advertising Group quarterly marketing meetings.Developed, directed, and organized 90+ high-profile customer-facing events (product launches, community engagement, loyalty marketing and new dealership grand openings), with budgets up to $250,000.Maintained good media relationships working with an external PR Agency.Demonstrated ability to see things from the customer’s perspective, adapting customer journeys and marketing plans by region, brand, budget, and in collaboration with General Managers per dealership.Established and Managed Partnerships with organizations including BCAA, PNE/Playland, Sky Helicopters, Grouse Mountain, Steinway & Sons, Tom Lee Music, BC Cancer Agency, Vancouver Aquarium.

Richmond, British Columbia

OpenRoad Driver Magazine reaches over 60,000+ carefully targeted high household income homes in the Lower Mainland, BCContributing Writer since 2013 and Associate Editor since 2015.Responsible for working with publisher on content planning, organization, loyalty marketing, and distribution.

Vancouver, Canada Area

Kintec is the pre-eminent athletic footwear, orthotics, and sport medicine retailer in the Lower Mainland, BC.Responsible for the marketing team of 6, and directed marketing, media buying, social media, and PR for 10 Kintec retail and medical locations.Developed and managed retail footwear B2C marketing plans and B2B healthcare-industry focused medical marketing plans.Led the development and implementation of annual marketing plans that resulted in consistent sales increases in an industry with increasing threat from concept stores and online retailers.Collaborated with the executive team to acquire and rejuvenate former competitors’ retail brands and stores.Directed the launch and user-interface design of a brand new corporate site in May 2015 with clearly defined sales funnels. New website was responsible for a 15+% increase in comparative referrals over the previous period.Responsible for the implementation and development of Kintec’s e-mail marketing automation system, including building out various automated e-mail campaigns including “new customer” nuturing e-mails, “customer follow-up” emails, “customer retention” emails, and all promotional emails.

Vancouver, Canada Area

Built-out and lead an entire internal marketing department, scaling the team to support the business development plan of increasing Kintec’s locations from 5 to 8 stores between 2005 to 2011.Co-ordinated all in-store retail and medical marketing activities with 10 store managers, who in turn managed 5-12 consumer division representatives and 15 certified pedorthists.Responsible for event co-ordination and sponsorship development of Kintec’s community events, Continuing Medical Education seminars, and annual top-referring physicians’ golf tournament.Directly responsible for developing and executing Kintec’s experiential marketing plan to drive both B2B medical and B2C community outreach.Negotiated and Managed Partnerships including Kintec’s as “exclusive footwear provider” at BC Cancer’s Underwear Affair, the BC Lions football team’s Official Orthotic and Bracing Supplier, and the Vancouver Giants Hockey Team’s Official Footwear and Orthotic Supplier.Exceeded the Executive Team’s expectations by consistently over-delivering on established KPIs.

Vancouver, Canada Area

Kiwi is the dominant clinic management system for the pedorthic industry. It integrates EHR (Electronic Health Records), a patient assessment system, and various clinic management functions including patient booking (with a customer facing web-booking portal), support for direct billing, and integration with Kintec's white-label custom orthotic lab manufacturing services business for chiropractors, physiotherapists, and podiatrists.Kiwi Software Solutions is a sister company of Kintec that was originically created to further develop an in-house clinic management system for the pedorthic, podiatric, and chiropractic industry. This web-based tablet-friendly solution was originally designed in-house for Kintec, then spun off as a separate business to due to significant requests from other clinics outside Kintec wanting to pay to license the system.Accomplishments:-Development of marketing and ongoing B2B promotional plans-Contributed significantly to the initial development of Kiwi, working with cross-functional teams including Kintec's medical and R&D teams, and software developer.-Provided significant input on UX/UI design of front and back-end of system.-Working with my marketing team, managed input and guidance with Kintec's pedorthic team to develop content, a communications plan, and other marketing materials to support business objectives.

California, United States

California, United States