Andy Shaw Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Long-term consulting engagement helping Naehas define and ship their email product. Wrote specifications and user stories, created and assigned tasks in Jira, worked closely with engineering and client services team to ship product on a tight deadline.

San Francisco Bay Area

Responsible for expansion of Nimblefish technology capabilities through partnerships and integrations with other companies and their platforms:- Managed all third-party technology partnerships- Led drive to replace in-house product with third-party marketing automation platform - Primary solutions architect and internal technical resource for Oracle Eloqua platform- Supported sales team with high-level technical presentations, client meetings, and requirements definition- Trained client services and operations team in use of Eloqua and related tools- Created pricing model and provided pricing for all managed services and marketing technology engagements- Oracle Partner Advisory Board memberCertifications and Awards- 2017 Oracle Eloqua Implementation Specialist- 2014 Oracle Modern Marketing Master- RRD Citation for Exceptional PerformanceTraining- Oracle Eloqua: Extensive training (bootcamps, online, and instructor-led)- Adobe Campaign: Partner Bootcamp (5 days), Design and Orchestrate Marketing Campaigns (2 days)

San Francisco Bay Area

Worked with engineering to define print architecture and specify technology roadmap. Monitored print industry trends and developments. Provided strategic and technical liaison to third parties (printers, digital press manufacturers, vendors of print composition software). Key problem-solver for all print issues. Continued to provide product management for Nimblefish Nurture marketing automation platform. Led team to achieve 30X improvement in print platform throughput.

San Francisco Bay Area

Responsible for Nurture marketing automation platform. Interviewed internal and external stake-holders, defined requirements, wrote specifications. Created and prioritized user stories for agile development process. Led client training sessions. Managed documentation process (writing, editing, use of external writers). Primary SME and leader for digital print technology efforts.

San Francisco Bay Area

Product manager for several key technologies: • PostScript (2000 to 2002): $115 million OEM business, Adobe’s flagship print product.• PressReady (1998 to 2000): Pioneering inkjet color-proofing system.• PrintGear (1994 to 1997): Innovative low-end laser OEM print technology.Led team through all phases of product lifecycle, from requirements gathering to product release to enhancement. Analyzed, defined, and documented market requirements. Worked with engineering to set priorities and write product specifications. Wrote and delivered presentations to OEM customers, end-users, and press. Handled press interviews and wrote marketing materials. Managed contractors working on documentation and user interface designs.Achievements & Awards• Successfully led five major products and revisions through Adobe’s formal Product Life Cycle process.• Analyzed print system performance and set quantifiable goals for engineering team, resulting in delivery of fastest monochrome laser print technology in its price class.• Used leadership and communication skills to bridge gap between LaserTools and Adobe cultures after acquisition, reducing team stress and improving morale.• Product awards: MacToday’s Editor’s Choice award (PressReady), PC Magazine’s Editor’s Choice award (PrintGear).• Nominated by peers for Adobe Founder’s Award, given to employees who best exemplify Adobe’s ideals of integrity, commitment to customer satisfaction, and product quality.

San Francisco Bay Area

Responsibilities included competitive analysis, customer interface, project management, coordination with engineering and quality assurance, marketing, trade shows, press and promotions. • PrintCache nominated for Best Utility by PC Computing magazine.

San Francisco Bay Area

Managed group of 11 engineers responsible for major word processing program. Handled scheduling, project definition, and coordination of programming with QA and documentation.

Mountain View, Ca

First product manager for FileMaker product line. Managed documentation for initial version of PowerPoint, before it was acquired by Microsoft.

Ba, Psychology

Mba, Information Technology

Activities and Societies: Computer Center tutor.