·Managing marketing activities of the category;·Preparing and presenting long-term Marketing strategy and annual Business Plan;·Developing and aligning innovations pipeline;·Defining creative platform for the Category and its implementation Results/Key Projects:·Successfully led cross-functional team to deliver +29% Net Revenue growth;·MS Growth from 10% to 12%;·Launched the best Danone’s Inno in 2014

·Managing marketing activities of the Snacks Category (Lay's, Hrustim and Cheetos);·Preparing and presenting long-term Marketing strategy and annual Business Plan;·Defining innovations pipeline, product development supervision and supporting the launch;·Communication and media strategy for the Category and its implementation;·Marketing budget allocation and control Results/Key Projects:·Successful implementation of Lay's Taste of Russia national… Show more ·Managing marketing activities of the Snacks Category (Lay's, Hrustim and Cheetos);·Preparing and presenting long-term Marketing strategy and annual Business Plan;·Defining innovations pipeline, product development supervision and supporting the launch;·Communication and media strategy for the Category and its implementation;·Marketing budget allocation and control Results/Key Projects:·Successful implementation of Lay's Taste of Russia national promotion·Launched 2 creative campaigns;·Launched new category – Khrusteam Crackers Show less

·Managing $300million+ brand;·Preparing Marketing strategy and Business Plan;·Defining innovations pipeline, supervising NPD process and supporting the launch;·Developing communication for the Brand;·Marketing budget allocation and control ·Heavy exposure to quantitative and qualitative market research as well as to retail audit data;·Managing the team of 4 brand managers and 1 NPD coordinator; Results/Key Projects:·Achievement of the business objectives in 2010… Show more ·Managing $300million+ brand;·Preparing Marketing strategy and Business Plan;·Defining innovations pipeline, supervising NPD process and supporting the launch;·Developing communication for the Brand;·Marketing budget allocation and control ·Heavy exposure to quantitative and qualitative market research as well as to retail audit data;·Managing the team of 4 brand managers and 1 NPD coordinator; Results/Key Projects:·Achievement of the business objectives in 2010 and 2011;·Communication for 2011 and 2012 developed and executed;·Successfully launch the innovative digital/ loyalty program Agulife.ru;·Prepared and launched the initiative that expands consumption age – Agusha Ya Sam in November 2011.Promoted to higher grade in February 2011Rewarded with WBD’s award Vivat for Ya Sam launchAwarded with Pepsico’s Chairman Award for Agulife.ru Show less

·Preparing Annual Strategy for the Category in charge;·Defining BTL/ATL activities and controlling their implementation;·TVC development and media planning;·Marketing budget allocation; ·In the role of lead market for Cillit Bang, coordinating strategy implementation in the region of Eastern Europe. Results/Key Projects:•Net sales target achievement in 2007 and category net sales growth of 30% in 2008,•Successful launches of NPD/EPD,•Significant improvement of MS.

Brand Manger (till 2006), promoted to Senior Brand Manager Body Care Category (Fa) ·Drawing up Annual Strategy for Body Care category in Russia and its realisation;·Setting annual Sales Plan and defining Price Policy based on various market inputs;·Preparing Marketing budget and tracking the expenses;·Ensuring brand profitability and P&L analysis;·Working out and implementing ATL and BTL activities. Results/Key Projects:·Fa brand turnaround by changing focus in… Show more Brand Manger (till 2006), promoted to Senior Brand Manager Body Care Category (Fa) ·Drawing up Annual Strategy for Body Care category in Russia and its realisation;·Setting annual Sales Plan and defining Price Policy based on various market inputs;·Preparing Marketing budget and tracking the expenses;·Ensuring brand profitability and P&L analysis;·Working out and implementing ATL and BTL activities. Results/Key Projects:·Fa brand turnaround by changing focus in product portfolio; ·Overachieving of Financial targets in 2005 and 2006 and MS improvement Show less