Andrey Kovalev Email & Phone Number

Russia

Ереван, Армения

Ереван, Армения

Online store TSUM - Europe's largest department store offering fashionable clothes, bags and shoes, cosmetics, perfumes, jewelry and home goods.Main responsibilities: responsible for everything that happens on the website and in the application before the stage of adding product to the cart. Insight search and hypothesis generation, testing recommendations (A/B tests), designing dashboards, writing technical specifications for sending events from the APP and WEB, Ad-Hoc’s.•… Show more Online store TSUM - Europe's largest department store offering fashionable clothes, bags and shoes, cosmetics, perfumes, jewelry and home goods.Main responsibilities: responsible for everything that happens on the website and in the application before the stage of adding product to the cart. Insight search and hypothesis generation, testing recommendations (A/B tests), designing dashboards, writing technical specifications for sending events from the APP and WEB, Ad-Hoc’s.• Increased by +17.6% (2.0% to 2.4%) conversion from PDP view to order by opening the ”similar models” block in PDP if the product has less than 25% of available sizes• Increased by +14.1% (2.7% to 3.1%) conversion to the first order by the user after installing the application, by adding an onboarding to the iOS application with product features and an offer to create a loyalty card.• Reduced operating costs by disabling the photo-360 functionality. This tool did not affect the conversion to the cart. Reduced operating expenses• Made personal recommendations for new users without a history. Expected (testing is underway) uplift of PDP view conversion and add to cart conversion = +50% Show less

Москва, Россия

Marketplace and IT platform. 20+ years in the Russian e-commerce market >196 million products in 20+ categories. 40+ million active customers.Main responsibilities: developing personal recommendations for marketplace sellers, Testing recommendations (A/B tests), designing dashboards, checking and formulating colleagues’ tasks, Ad-Hoc’s.• Increased Conversion to add to cart using CPO advertising: Average increased. conversions add to cart: +400%; Conversion to create… Show more Marketplace and IT platform. 20+ years in the Russian e-commerce market >196 million products in 20+ categories. 40+ million active customers.Main responsibilities: developing personal recommendations for marketplace sellers, Testing recommendations (A/B tests), designing dashboards, checking and formulating colleagues’ tasks, Ad-Hoc’s.• Increased Conversion to add to cart using CPO advertising: Average increased. conversions add to cart: +400%; Conversion to create advertising campaign: 27%;• Reduced the time of the seller’s first sale by increasing the position of the product in the search results using CPO advertising: Average reduction in the time of the first sale: -35% (days) by product categories; Conversion to create advertising campaign: 21%;• Increased conversion to the creation of an advertising campaign due to personal visualization (using plotly) of a PDF recommendation for the seller, which contains a link to Excel with recommendations: conversion to the creation of an advertising company: +50% (10.27% to 15.35%).• Increased sales of goods and reduced sellers’ commissions by changing the sales scheme and subsequent localization of goods in proportion to sales in the region: GMV growth +107%; Savings on logistics commissions: 20%; Growth in search results: +29%. Show less

Москва, Россия