• Omni-channel communication campaigns development and execution• CRM system integration with other systems and data sources• Data management: improvement of data quality for existing and new data• Clients database segmentation• Cross-function communications• Preparation of analytical reports• SQL scripts writing• Requirements writing for development teamAchievements:• developed and executed over 20 omni-channel communication campaigns• improved data quality in CRM system for better and more personalized communications

• CRM system development and maintenance• CRM system integration with other systems and data sources• Data management: improvement of data quality for existing and new data• Clients database segmentation• Landings creation with CRM integration• Cross-function communications• Improvement of reporting systems, preparation of analytical reports and forecasts, SQL scripts writing• Trigger communications development• Product owner• Requirements writing for development team• Sprints planning, backlog prioritizationAchievements:• developed warranty prolongation project in CRM with landing integration• promo mechanic developed in CRM for new customers• Integration improved with e-com• Integration improved with orders fulfillment system• Email deduplication process implemented

Loyalty programs developmentSAP CRM system development and managementClients database growthSales trends and customer profile analysisDM and digital clients communications development and management Event registration systems developmentDealers trainings and data upload controlDealers CRM communication management and control Dealers bonus calculationVendors management

Responsibilities:• CRM campaigns planning and development• CRM campaigns execution tracking• Reporting and analysis after the campaign• Analytical reports• Campaign measurement, research• Campaign optimization during the course of the campaign• Intracompany communications• Defining clients’ expectations and needs• Project management in cooperation with clients on a regular basis• Database maintenance and improvement• Marketing communications management in line with clients’ marketing code and global strategyAchievements:• Web-site for Baileys brand created• Won database management for Philip Morris Russia, Ukraine аnd Kazakhstan• Database of Philip Morris Russia, Ukraine and Kazakhstan has been moved to a new platformdeveloped by the agency