Responsible for driving data and digital commercial strategy and revenues across a $1bn business. Supporting sales teams through the development and delivery of high yield, data-led products.

Maximising commercial opportunities from data, driving revenue and creating sustainable growth across the business. Driving the end-to-end commercial data strategy, supporting teams within the business to optimise revenues from data, lead valuation and pricing.Successfully leading the development, go to market strategy and launch of a new data product, delivering multi-million pound revenue in year 1. Leading on the identification and implementation of AI capabilities within sales teams across the business.

Heading the content, data insights and analytics team to support the global life sciences division of 200+ colleagues across industry-leading events and digital products. - Managing huge customer and behavioural datasets from numerous sources to offer insights within marketing and sales, influencing tens of millions of dollars in revenue.- Using data to tell a story to senior stakeholders to influence top level strategy and drive business decisions.- Building analytics dashboards within Power BI, Domo, Google Data Studio and Tableau to give senior stakeholders and wider team access to data to inform business strategy.- Leading on new digital revenue strategy, multiplying sponsorship revenue in a single year.

- Strategy: Leading a global content marketing team in the Life Sciences division of a FTSE 100 industry events company. Building a thought-leadership content strategy around SEO to drive web traffic and move users through the funnel to provide qualified leads for both sponsorship and delegate sales teams. Constantly adapting strategy in response to data analytics from a number of digital tools, including Google Analytics and Search Console - Google Analytics certified.- Online Platforms: Developing multiple new content communities with 12-month editorial calendars based on audience personas and industry trends. Personally designing a key metric tracker for reporting on the KPIs that is now used across the business.- Digital Products: Developing a range of digital sponsorship options and working closely with clients to plan and execute content based on their needs.

- Content Creation: Working with senior industry experts and influencers to source, write and commission technical content. Formats include video interviews with senior pharma professionals, downloadable whitepapers, user-generated content, short online posts and industry-leading research reports.- Amplification: Using social tool Sprinklr to enact a strategy that increased engagement by over 1000% for Twitter and LinkedIn accounts with more than 100k combined followers. Listening, audience analysis, granular reporting and influencer advocacy were all central. Introducing weekly content-led emails with consistently high open and click through rates.

Digital Content Marketer at the world's leading industry conference company.Initially part of a small team brought in to act as an ‘internal agency’ as part of a multi-million-pound change programme for FTSE 100 company. Working closely with senior management and external consultants to create new strategies and introduce new tools throughout the business. Part of marketing team for pilot conference nominated for Best Marketing Campaign at Conference Awards.

Founder and editor of gin site GinRag.com, curating and writing gin reviews, cocktail recipes and competitions. Building relationships with leading gin brands and attending industry events. Have organically grown the social accounts (@GinRagUK) to: - 25k+ followers - 30k+ monthly engagements - 450k+ monthly impressions

- Content Management: Leading a small team planning, writing and managing online content for rapidly expanding London discount card start-up. Heading up overall digital strategy and delivery, with a focus on UX design and web journey optimisation.- Editorial: Managing and commissioning dozens of writers and liaising with PR agencies for hugely popular blog on current events in London. Writing and editing engaging copy for key target audiences to tight deadlines. Creating and maintaining style guidelines and brand values. - Social Media & Marketing: Building brand presence and leading successful social media, email & PPC campaigns integrated with onsite content. Latest Twitter campaign gained over 60,000 shares.

- Content Management: Head of content for www.ForeignStudents.com building it into the leading independent site for international students studying in the UK. Focussed on writing and delivering clear, concise and accurate copy, often for users with English as a second language. - SEO Strategy and Analytics: Leading a small team working on SEO and link building, alongside detailed use of analytics. In first 12 months, increased monthly organic search traffic from 2,000 to 60,000 and Google PageRank from 2 to 7. - Maintaining Relationships: Working closely with stakeholders, clients and external agencies, and consulting with universities and leading figures in British higher education, as well as speaking at conferences.