Led the Checkout UX team, then formed and led the Checkout Extensibility UX team.- Directed the UX team on a complex multi-year project to make Shopify’s checkout customisable - Built and scaled a new team of product and content designers from 0 to 8- Partnered with product and engineering leadership to define vision, strategy, and roadmap for developer and merchant tools- Partnered with product and UX leadership across Shopify to ensure a seamless experience- Instigated and directed a design system for checkout including developer documentation- Championed research projects and directed research teams- Defined and evangelised design quality and principles for checkout

First content designer on Shopify’s Checkout team.- Content design practice lead for Checkout, embedded on multiple project teams- Created guidelines for Shopify Checkout content, incorporated into the Polaris Design System - Ran workshops to help team develop writing skills focused on accessibility and inclusivity- Implemented new practices and standards, and mentored other content designers- Conducted user research sessions

- Introduced and owned UX writing as a discipline- Lead writer on developer documentation- Initiated use of analytics to evaluate content impact- Evangelised User Assistance (UA) and UX writing through blog posts, internal and customer-facing presentations, and social media, with a 1500% increase in Twitter followers- Conducted user research including surveys and A/B testing- Led mentoring sessions on UX writing, plain writing, and video delivery

- Lead writer working with an internationally distributed product team- Successfully implemented a learning video strategy from ground up- Contributed to strategy, development, and production of user assistance