A creative studio connecting people, brands & culture. Something™ is helping brands increase ROI on marketing 
& advertising spend by ensuring everything they do is more culturally relevant. Part community, part agency, part entertainment company & part IP incubator. Built from the ground up to deliver against the needs of creativity, culture & commerce today & tomorrow. *Something™ StudioCultural insights, actionable opportunities & activation strategies that embed culture at the heart of brands. Recently, working with Diageo’s global brand teams to help them disrupt & grow their brands in culture. *Something™ OriginalsDeveloping, producing 
& distributing original, factual formats for brands & distribution networks globally. *Something™ ElseBreaking down barriers between talent & opportunity, enabling a more diverse & inclusive creative culture.*TMRRWLeading the way to a future in which people, businesses & the planet can all thrive, not just survive.*The Exchange - Launching in 2022Enabling youth audiences to trade thoughts & opinions for exclusive benefits & rewards from their favourite brands.

Demonstrating a different approach to the traditional agency model & delivering more effectively & efficiently for brands.Partnering with...• Samsung – To localise the offering & brand positioning for markets outside the US, as well as develop naming, branding & launch strategy for their new music-on-demand platform within a fiercely competitive category.• W Hotels – To deliver a range of owned & partnership opportunities to further demonstrate their role & commitment to music culture including activation, content & distribution.• Napster – To deliver audience insights, product positioning & launch strategy.

A collection of companies with a shared ambition of helping people establish & nurture more meaningful social connections around the things they were interested in.*Gather.ly*Empowering emerging photography, fashion, music, art & film talent in the UK by removing barriers between talent & opportunity.Collaborating with brands & enablinh our community to realise opportunities they couldn’t alone –• Canon – We helped create a platform for emerging talent & hobbyist photographers that enabled them to realise their passion projects with the support of Canon UK & Europe.• Tourism Ireland – Capturing the stories of Ireland’s Ancient East in a unique & authentic way through a road trip with some of the UK’s best emerging creative talent.• Debenhams – Promoting Debenhams bra-fitting service in an innovative way that celebrated some of London’s most exciting illustrators through a series of illustrations, film & an event.• APN (A Public Nuisance) – A collaborative project, It’s Just a Ride, that explored the relationship between creativity & skateboarding brought to life through a film, photo journal & live event.• Quarterly – A series of stories captured from those within our community through film & photography & distributed to an appreciative audience via the Quarterly publication.*Squirrel*Shazam for 'things’. You know that ‘thing’ you discovered… and then forgot? Squirrel enables you to easily capture the places, people & products you want to remember for later & surfaces them again at the right time.*Iam150/*Pioneering the shift from social networks to interest networks. Before Google+ came along, we noticed that Facebook and other social networks were great for remembering friends birthdays, but they weren’t so great for facilitating more meaningful interactions around interests. Iam150/ brought people together in small, curated communities focused on specific interests & facilitated more in-depth conversation & engagement.

Defining then validating compelling propositions for brands. Designing and delivering the products to drive long term customer value for business.

Enrich Social Productions is a A VC backed participatory digital media company. Responsibilities include: Leading, defining, developing and selling the Marketing and strategic function for ESP.