Andy Lock

Andy Lock Email and Phone Number

Associate Planning Director at Moog Planning @ VL-London
Andy Lock's Location
London Area, United Kingdom, United Kingdom
Andy Lock's Contact Details

Andy Lock work email

Andy Lock personal email

n/a
About Andy Lock

I have been closely involved in the development of integrated/360 degree communication programmes for brand owners in the UK, Asia, Australia and Africa. These include award winning and record breaking campaigns for companies, such as, adidas, Nestle, Proctor & Gamble, Kellogg's, Phillip Morris, Glaxo SmithKline, Jet Airways, Cathay Pacific and United Airlines, Beiersdorf (Nivea) and Diageo, Johnnie Walker and Dewar's Scotch whisky, Jet Airways and Walt Disney.Additionally I have developed advertising agency offices in Vietnam, South Korea, England and India and been responsible for expansion into new business areas such as, communications planning, customer relationship marketing, digital marketing, sponsorship and promotions.Various roles in the UK and across Asia Pacific have required clear P&L responsibility and financial deliverables.Innovation: my original insight armoury'The Brand Loom': integrating communication and creative planning'The Big 5': understanding the female shopper'From the armchair to the aisle': integrating brands with the shopper marketing experience'The Real Channel': creating a targeted brand content platformSpecialities: Making the difference through brand communication planning, strategic implementation and memorable creative ideas.Business development strategiesCross cultural management expertise and team building

Andy Lock's Current Company Details
VL-London

Vl-London

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Associate Planning Director at Moog Planning
Website:
vl-london.co.uk
Employees:
2
Andy Lock Work Experience Details
  • Moog Planning
    Associate Planning Director
    Moog Planning Jan 2015 - Present
    High Wycombe
  • Gainsborough Pictures
    Founder And Marketing Communications Director
    Gainsborough Pictures Apr 2013 - Present
    Kingston-Upon-Thames
    Gainsborough Pictures is a new Video on Demand, marketing, sales and distribution company specialising in supporting Britiish independent film-makers. Gainsborough Pictures connects communties of film lovers with new British films at home and abroad.
  • Vl-London
    Managing Partner
    Vl-London Apr 2009 - Present
    Managing Partner at ‘VL-London, a creative brand consultancy specialising in developing new ideas and innovative ways to help brands establish credit with their consumers and influence business success.’
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  • The Real Channel
    Managing Partner
    The Real Channel Apr 2009 - Present
    The Real Channel is a new venture into the IP TV market. It will specialise in providing programmes which tap the creative genius of people in the music, comedy, theatre and wider original entertainment markets and provide a targeted platform for innovative brands.
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  • M&C Saatchi
    Global Business Director
    M&C Saatchi Mar 2007 - Mar 2008
    Mumbai Area, India
    Established a new agency office in Mumbai on the back of a significant new business win, Jet Airways. Led the communications programmes to support the client expansion into international markets including New York, Brussels and Toronto, the Gulf region, China, Los Angeles and South Africa.
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  • Carat Media Services
    Managing Director
    Carat Media Services Apr 2004 - Sep 2005
    Bangkok, Thailand
    Directed the business development strategy for Carat Media services in the Thai market, including the introduction of communication planning, the addition of digital marketing capability and a planned approach to widening communication services including sponsorship and consumer promotions.Led the successful regional new business pitch for Procter & Gamble in The Philiipines.
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  • Ogilvy And Mather
    Business Development Director (Ap)
    Ogilvy And Mather Feb 1999 - Mar 2002
    Responsible for the business development of clients across Asia Pacific, including notably Nestle and Glaxo SmithKline. Building upon and extending the core business of traditional mass media the role included the development of extensive relationship marketing programmes, digital communication, promotions and sponsorship.All of this within the framework created by Ogilvy of 360 degree thinking and planning.
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  • Leo Burnett
    Regional Account Director (Ap)
    Leo Burnett 1995 - 1999
    Sydney, Australia
    Persuading the highly successful regional Kellogg's President to change his business model across the developing markets of Asia. Result: created a new brand communication strategy which drove business growth previously at 4-6% per annum to 24% in South Korea, 36% in Taiwan and 40% in Japan within one year.
  • Leo Burnett Korea
    Client Services Director
    Leo Burnett Korea 1995 - 1997
    Seoul
    Working with a new Korean President and American Creative Director forged a team which led a failing Leo Burnett office to become one of the most highly recognized in the Asia Pacific region achieving a dramatic turnaround in office morale, revenues, and client recognition including the highest AP evaluation for Procter & Gamble and the highest in the world for Kellogg's.

Andy Lock Skills

Digital Marketing Marketing Communications Integrated Marketing Marketing Strategy Brand Development Advertising Digital Strategy Sponsorship Relationship Marketing New Business Development Creative Direction Management Business Development Brand Architecture Copywriting Media Planning Business Strategy Online Advertising Online Marketing Social Media Marketing Campaign Management Social Media Mobile Marketing Digital Media Interactive Marketing Creative Strategy Interactive Advertising Corporate Branding Content Strategy Brand Communication Strategic Planning Corporate Communications Direct Marketing Media Buying Outdoor Advertising Email Marketing B2b Marketing Advertising Sales Creative Development Promotions Television Consumer Insights Communications Planning Brand Management Media Strategy Marketing Research Marketing Management Brand Awareness Sem New Media

Andy Lock Education Details

  • ...............
    ...............
  • Aston University, Birmingham
    Aston University, Birmingham
    Behavioural Sciences

Frequently Asked Questions about Andy Lock

What company does Andy Lock work for?

Andy Lock works for Vl-London

What is Andy Lock's role at the current company?

Andy Lock's current role is Associate Planning Director at Moog Planning.

What is Andy Lock's email address?

Andy Lock's email address is an****@****o.co.uk

What schools did Andy Lock attend?

Andy Lock attended ..............., Aston University, Birmingham.

What skills is Andy Lock known for?

Andy Lock has skills like Digital Marketing, Marketing Communications, Integrated Marketing, Marketing Strategy, Brand Development, Advertising, Digital Strategy, Sponsorship, Relationship Marketing, New Business Development, Creative Direction, Management.

Who are Andy Lock's colleagues?

Andy Lock's colleagues are Adem B.

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