Blinder allows high-profile individuals to receive scheduled calls on their personal mobiles, but without sharing their number with the caller.The system is designed around PR and comms managers who can provide great access for journalists by allowing them to call team members directly, but without compromising privacy.Using Blinder's online dashboard, PR managers can schedule media calls for their team, ensure they happen on time, keep a digital record of everything (including audio), and protect privacy. That's proving a catchy combination, especially as no party needs to download anything.http://www.BlinderHQ.com

6Tribes is a new social media app which connects you with like-minded people around the things you're into.My role was principally as product manager for growth but also as adviser to the marketing team on user acquisition and engagement. I managed the team of 6 developers and 3 designers using an agile / scrum framework to deliver rapid changes to the product and an ongoing cycle of A/B tests to improve key retention and growth KPI's.

RefME is one of London's fastest growing ed-tech startups, providing a free tool that accurately automates citations, reference lists and bibliographies. The goal is to map and use citation data to change the way people search, validate and discover knowledge, whilst giving the 300m+ students worldwide a simple and smart referencing tool.Responsibilities;- Managing growth team of four including SEO / SEM manager, digital manager and assistant- Planning and execution of multi-channel user acquisition strategy across 5 territories- Media buying and negotiation - Overseeing content production for all channels / partners- Web and app store landing page design and in-product copy writing / messaging- Optimising all key funnel areas / metrics via A/B testing in conjunction with the product teamAchievements;- Oversaw user growth from 30k to +1M users within 1 year and within budget- Average run rate of 4-7k new users /day via paid channels within target CPA, during key campaign periods- Pioneered a hack for Twitter ads which halved CPA and drove 1.5k users / day via this channel- Developed organic 'social media thunderclaps' using influencers, driving 10k retweets and 5k new users each time- Oversaw re-design of the RefME.com home page and app launch screens which lead to +10% increase in conversion rate of each- Designed and executed a multi-platform social competition - 'Share RefME to live rent free' - resulting in 12k shares, 30k SMS invites and +10k new users- Lead a student brand ambassador scheme with 700 students across 100 UK and 20 US universities which drove mass brand awareness and 40k+ direct new users

Seed Marketing agency is a rapidly growing agency which specialises in reaching the UK university student and wider 16-24 year old market. As the second most senior member of the company working closely with the managing director I was responsible for handling large client accounts including Superdry and JUST EAT. My role encompassed recruiting and leading a team, planning and delivering national marketing campaigns, managing client communications as well as new business development for the agency. Specifically I planned and delivered a range of different campaign types including: Digital display, social advertising, search, email, brand ambassador, social contest, guerrilla experiential and events promotion.

Myraising.com was a charity fundraising platform that aimed to make raising money online more effective and more fun for groups of young people taking part in challenge events. My role as co-founder meant I was responsible for everything ranging from strategy, product design, business development and charity account management.In it's first year from launch the platform handled £900k of donations through 3k individual fundraisers for 50 partner charities. Strong established players in the space and a highly competitive charity sector prevented the business from flourishing further.

I founded BuzzSeed.com after graduating university. The platform was a social influencer platform which incentivised a large network of students to share viral advertising and other branded content with their networks. The company secured a £50k investment from The Big Choice Group - a leading London based youth marketing agency. We ran a campaign for Warner Bros and had significant interest from several other large entertainment brands but were ultimately not able to overcome technical challenges with the resources available.

Beach Break Live was the UK's largest student music festival which grew from 800 ticket holders in its first year in 2007 to 20,000 in 2011.As campus marketing manager I was responsible for recruiting and managing a team of 80 student reps who sold tickets throughout the university, as well as for negotiating a partnership agreement with the student's union which allowed promotion of the festival in return for a per-ticket commission. In 2008 I was the top selling rep at Bournemouth University and second top in the country out of 500. In 2009, as campus marketing manager I oversaw ticket sales growth from 150 tickets (2008) to 650 the following year.

My role consisted of sourcing prospects and then cold calling senior executives from businesses across various industries in the UK, Europe and the USA, selling advertising opportunities within the companies portfolio of online industry portals.In my second year I achieved personal sales of £120k for the company.