AboutI’m an accomplished business leader specialising in business development, strategic direction, and digital media with over two decades of experience driving innovation and growth. Recognised for my ability to build award-winning teams and deliver results, I combine business planning, sales acumen, and a passion for data-driven decision-making to unlock opportunities and improve performance.In my current role, I collaborate closely with the CEO to lead transformational projects focused on tech upgrades, integration offline and online media, automation, and optimising reporting processes. These initiatives have resulted in 3 new integrated products and significant sales growth and revenues across multiple streams. My expertise extends to digital integration and programmatic solutions, where I spearhead new approaches to improve performance and enhance our use of data, reporting and campaign performance metrics. With a strong network spanning regions and industries, I’m known for my ability to inspire teams, mentor future leaders, and drive cross-functional collaboration. As a skilled presenter and communicator, I enjoy sharing insights and connecting ideas to deliver compelling presentations that align with business goals.Over the past 20+ years as an active MPA board member, I’ve shaped organizational strategy, hosted key industry events, and played a key role in expanding membership.Let’s connect to explore collaboration opportunities, share insights, or discuss how I can help drive growth, innovation and profit for your business.
Listed skills include Advertising Sales, Online Advertising, Advertising, Digital Media, and 27 others.