Andy Gremett Email & Phone Number

Santa Clara, California, US

New York, New York, US

Developed a comprehensive marketing plan to attract new distributors and end-user manufacturers.Created targeted content plans and outlines for white papers, blogs, and social media posts based on in-depth SEO research.Analyzed Google Analytics data to identify website user behavior and improved lead capture and engagement.Developed and executed a.

Mountain View, California, US

*Position eliminated due to Treasure Data reduction in forceConducted market research to guide GTM strategies, positioning, and messagingPlanned & launched B2B enterprise SaaS features, boosting market penetration 30% & brand awarenessPublished recognized thought leadership, engaging industry analysts & readersCreated impactful sales and partner.

Planned and launched new B2B enterprise products and feature sets into the on-prem and cloud marketplaceDeveloped product marketing strategies, positioning, messaging, and value propositionsDoubled inbound web traffic YOY with a search strategy and unique optimized content for a SaaS platform Created and wrote customer-facing content which increased press.

Increased web traffic and qualified leads by leading content creation efforts across the company Expanded market share of voice through impactful thought leadership content for demand generationImproved operational efficiency by 17% by developing scalable and repeatable best practice processes and frameworks for content development.

San Jose, CA, US

Created go-to-market content strategies (GTM) for cybersecurity solutions and use cases that resulted in a 40% increase in market awareness and visibility.Generated a 15% increase in sales leads by producing SEO optimized blogs and articles

Designed go-to-market strategy (GTM) and content plans for data storage product launches and strategic initiatives for both SaaS and hardware-based cloud and data center products.Collaborated with product management, engineering, and marketing teams to develop succinct and compelling positioning, messaging and value propositions that served as a basis for.

Composed and promoted data center switching solutions content including contributed articles, white papers, blogs, web copy, and social media increasing visibility in the market by 12%.Pioneered the discipline of Content Strategy and Content Marketing company wide which increased web traffic from search 17% and the average call to action (CTA) 10%.

Fremont, CA, US

Increased website visits and engagements 35% by planning and authoring data storage content and creative assets including whitepapers, blogs, infographics, social media, thought leadership pieces and articlesCollected and interpreted online metrics to drive navigation and site improvement projects increasing visitor page views, retention and depth by.

San Jose, CA, US

Motivated, mentored and grew a global team of high performing product marketing managers to launch new certification and training products, execute campaigns, work events and grow consumer and B2B customer bases by 22%Built and executed marketing plans and go-to-market strategy for the Cisco Certification and Education Program resulting in a 28% increase.

San Jose, CA, US

Conducted keyword research, analyzed performance and provided recommendations for SEO for security and collaboration products which resulted in a 250% increase in search-based trafficDelivered actionable web analytics and forecasts using web metric reports and A/B testing results with Adobe Analytics improving the online experience and conversion rates by.

San Jose, CA, US

Successfully launched enterprise switching and network systems products globally by both managing virtual teams and writing US collateral that resulted in press articles, analyst coverage and increased salesCreated marketing plans, value proposition, messaging and positioning, collateral, channel training, sales enablement tools, webinars, and web presence.

CA

Generated $20 million in new revenue through demand generation and competitive displacement programs for enterprise networking products.Successfully launched enterprise switching and network products globally which resulted in quarter on quarter growth in market share.Produced content for all customer collateral including data sheets, product bulletins.

San Mateo, CA, US

Menlo Park, California, US

Mba, Business

Bba, Marketing