Interactive Director
CurrentDevelop digital marketing strategies and direct the execution of online campaigns and platforms. Design and manage a workflow process, including goals, deliverables, schedules, and budgets. Assure the quality of service and delivery, ensuring projects are completed on time and within budget.Hyundai Motor America – IONIQ 5 Launch (2022). To raise awareness of Hyundai Motor America's first dedicated EV, the IONIQ 5, digital creatives and media strategy were developed targeting Asian Americans in their 30s as well as empty nesters. Various digital platforms were utilized to maximize performance, including display ads, social media, influencer campaigns, YouTube, OTT, digital audio, and paid search. The campaign achieved a total of 225 million digital impressions, and traffic to the Chinese and Korean IONIQ 5 webpages increased by 183% and 171%, respectively. Additionally, the campaign resulted in a 67% increase in high-value actions, a measurement of purchasing intention.Hyundai Motor America – FIFA World Cup Sweepstakes (2022). Hyundai is the official automotive partner of FIFA World Cup and the sweepstakes event was planned and executed on a digital platform. Participants were offered a chance to win tickets to FIFA World Cup Qatar 2022 and other gift items by answering a short quiz, contributing to Hyundai's branding effort for sustainability. A dedicated microsite was developed for the sweepstakes, which was promoted through display banners, social ads, and in collaboration with an influencer. As a result, the campaign generated a total of 3,100,000+ impressions and attracted over 20,000 participants.
