● Handled the sponsorship campaigns for the annual San Francisco Lunar New Year Parade & Street Fair, securing 2M+ impressions and 2K+ customer engagements through experiential vehicle displays.● Implemented Hyundai’s experiential vehicle display booths in shopping centers and special community events, including the annual Asian American Expo in Pomona, CA, with 100K+ attendants over two days.● Organized the PR media test-drive event, generating 2M+ impressions on digital and traditional media platforms. valued at $175K for the 2022 Hyundai IONIQ 5.● Selected, translated, and disseminated monthly public relations articles to Chinese media outlets, generating 20+ articles, radio news clips, and TV news segments, generating 2M+ impressions.● Managed all influencer campaigns for Hyundai vehicles, including candidate selection, content strategy direction, coordination of logistics, and budget/invoice tracking, generating 1.6M+ views from YouTube.

● Acted as the lead project manager for all PR media test-drive events (two/three times per year), enabling 2M+ impressions valued at $150K for each event.● Directed the sponsorship campaigns for the annual Asian American Expo (2017 – 2020), producing minimum 150K impressions and 2K+ customer engagements over two days for each year’s event.● Oversaw experiential vehicle display projects located in shopping centers, generating 1.2M overall impressions in a 7-week cycle.

● Liaised with Chinese-speaking media outlets and local community groups to promote Chinese-language films in the Los Angeles/Orange County area, San Francisco Bay area, Houston, Chicago, Seattle, and other markets.● Translated all written and verbal communications between C-Suite executives across China, Australia, and LA● Facilitated China-U.S. co-production film projects, including coverage on scripted materials and feedback on project presentations from potential partners.● Assisted the film marketing team by researching mainstream and independent theatre chains in Chinese populated areas in the U.S. and developing a marketing proposal on YouTube strategies and marketing campaigns.