Andrew Macdougall Email & Phone Number

New York, New York, United States

Drive Network Management, Market Planning and Location Planning efforts for Citibank’s largest and top performing retail market. Partner with other lines of business and finance to ensure market plans will meet current and projected branch performance goals and revenue and expense targets. Designed and built new processes, tools and technology to help standardize, manage, document, and socialize Market Plans for the Citibank franchise. Created and established new governance routines to improve communication across large cross functional teams responsible for executing market plans. Introduced Agile methodologies to help team members perform work in a transparent way that allowed for efficient completion of critical projects and workflows

Amherst, Massachusetts, United States

Recipient of 2004 USA Lacrosse Coach of the Year AwardRecipient of 2023 Massachusetts Interscholastic Athletic Association Team Sportsmanship Award

Managed the Market Planning and Program Management Office teams in support of Network Strategy. Market Planner for the eastern US from DC to Boston. Led “Well Managed” efforts for Network Strategy team ensuring operating policies were in place and adhered to. Partnered with Risk Officers to lead Network Strategy Audit support team. Managed relationships with retail brokerage firm and contractors responsible for expanding the café footprint. Represented the business in all retail lease negotiations for new locations.

Amherst, Massachusetts

Senior leader responsible for market planning efforts in the Eastern US. Drive network transformation efforts across the New York City and Washington DC networks of traditional branches in response to changing customer behaviors and improvements in technology. Identify preferred formats for each branch (sales-focus, service-focus, self-service) in order to accelerate expense reduction efforts and align with current local and regional customer preferences. Select sites for cafés in legacy and expansion markets to help build the brand to acquire new customers and deepen relationships with non-primary, digital-only customers. Coordinate execution efforts for all market plans with multiple partners and constituents. Develop and refine key analytic tools for evaluating performance and potential. Consult on third party ATM network opportunities in expansion geographies. Lead lease review process for East branch network including identification of branch specific lease tactics. Develop pipeline of consolidations to meet financial targets that minimize customer attrition and dissatisfaction. Point of contact with commercial retail brokers and developers. Ensure market plans honor key regulatory requirements to maintain equal access to banking services for everyone.

Charlotte, North Carolina, United States

Lead team of Distribution Planners to design the optimal, long-term retail distribution network in critical markets in alignment with corporate strategic planning goals. Determine focus markets and identify location-specific recommendations for network expansion and optimization. Recommendations are built into market plans which serve as operational road maps to guide future retail network investment. Define strategies and tactics to address third-party relationship managed locations such as in-stores or remote ATM contracts. Work with other lines of business to incorporate revenue based opportunity into strategic planning at a local/market level. Oversee Distribution Planning team’s involvement in CRA Retail Services Subcommittee which measures how well current and planned physical network is positioned to serve low and moderate income populations. Manage distribution-based competitive intelligence team within the bank. Determine Retail Distribution Strategy data and technology needs.

Charlotte, North Carolina, United States

Part of three-person team responsible for optimizing the branch and ATM network in Florida and Georgia. Developed statistical models used to monitor existing customer behavior and predict future customer behavior. Made recommendations for expansion opportunities and areas to de-emphasize through consolidation. Provided data and expertise for most projects within the distribution department, including Proximity Analysis, Resort Home Analysis, Hours of Operation Analysis and trade area delineation. Data and GIS administrator for the 10 person department in Charlotte.

Masters, Regional Planning

Bs, Landscape Architecture

Bachelors of Science, Landscape Architecture Cum Laude

Education record