📈 WHAT I DOI am a results-oriented, collaborative, and tech-savvy marketing and communications expert with 20+ years of progressive experience in elevating SaaS and tech consulting brand awareness with Public Sector and Higher Education organizations. I leverage strategy development, product marketing, and interpersonal skills to accelerate demand generation through brand development, storytelling, and adapting messaging to address various constituents across a variety of marketing channels. I am an expert in tailoring technical value propositions of increasingly complex products to specific public sector audiences.❤️🔥 WHY I DO ITI seek to lead the marketing team with well thoughtout out strategic messaging that leverages the value provided to customers and makes the sales team more equipped to pursue value-based selling, making them more efficient.💎 WHAT SETS ME APART FROM OTHERS★ Leadership: I utilize EQ to develop high-performing teams, inpiring confidence, motivating talent, and instilling purpose. ★ Marketing Strategy: I translate growth goals and insights into influential vision to drive impactful marketing programs.★ Collaboration: I foster strong working relationships across different teams and geographies by establishing trust.★ Engagement: I amplify brand awareness by articulating clear, compelling, and research-driven narratives aligned to goals.★ Operational Excellence: I seek continuous improvement and efficiency in understanding and communicating solution value.🏆 ACHIEVEMENTS★ Played pivotal role in shaping establishment and growth of US Public Sector business at Alteryx, serving as voice of industry by understanding trends, issues, and impact of technology.★ Consistently recognized by peers and leadership in marketing and sales for effectively accelerating marketing contributions and exceptional collaboration.★ Led implementation of account-based marketing strategy with key clients that improved marketing ROI by 15% YoY.🔥 WHAT OTHERS SAY ABOUT ME★ Strategic★ Visionary★ Collaborative★ Create compelling, research-driven thought leadership and social content★ Positive★ Results-oriented★ Can articulate clear and compelling narratives⭐ MY CORE COMPETENCIESUse Cases - Public Speaking - Program Management - Sales Enablement - Content Marketing - Journey Mapping - Mentorship - SEO - PPC - Agile & Design Thinking Methodology - Segmentation - Persona DevelopmentApplications: Microsoft Office Suite (Word, Excel, PowerPoint), Marketing Automation (Salesforce, Google Analytics), Adobe Creative Cloud, Alteryx Designer
Listed skills include Strategy, Marketing Management, Marketing Strategy, Program Management, and 49 others.