• Managed media relations initiatives, including pitches, newswires, and media lists• Monitored and analyzed media coverage using Cision, sharing quarterly reports with stakeholders• Observed social media and marketing activities of industry competitors to leverage digital tools for improved KPIs• Led social media strategy, achieving higher engagement, impressions, and LinkedIn followers• Developed effective email and social media marketing campaigns for events and webinars, resulting in increased attendance, email open rates, clicks, and impressions• Wrote content for the external Weekly Update and quarterly IFIConnect newsletters• Supported executive communications by drafting thought leadership content, social media posts, video scripts, speaking notes, and event remarks

• Created and distributed a weekly internal recap newsletter via PoliteMail to over 2,000 employees in Canada and the U.S., highlighting client success stories, HR updates, IT initiatives, and events• Utilized PoliteMail’s analytical tools to pinpoint areas for improving email open and click rates• Drafted and sent targeted emails on behalf of key stakeholders, including HR, IT, and executive leaders• Wrote editorial content and managed the intranet• Composed external communications for clients, providing valuable insights and updates using Salesforce Pardot• Managed social media platforms with Meltwater, including content creation, scheduling, and community engagement to enhance the organization’s digital presence

• Created engaging intranet and newsletter content for over 8,500 employees across Canada• Wrote and edited a variety of materials, including press releases, appointment notices, employee profiles, brochures, and advertising content• Developed internal communication plans in collaboration with HR, ensuring alignment with the organization’s core values and promoting key initiatives• Created a comprehensive business continuity template guide for various scenarios (natural disasters, IT incidents, workplace conditions) to support crisis management and business continuity strategies• Collaborated with publications to pitch significant company news

• Drafted intranet articles, lawyer bios, and social media posts• Wrote proposals (RFPs) and pitches for various legal areas, including infrastructure, power, agriculture, and health, for client bids• Provided event planning and on-site support• Assisted in facilitating the directory and award submission process for Chambers and Partners and Lexpert• Updated and maintained the company's CRM platform

• Assisted in developing internal communication plans to reach over 12,000 employees• Drafted materials including news releases, intranet articles, CEO letters, and social media posts• Managed and created visual content using Adobe Creative Cloud for TTC's corporate office screens