Andy Yu Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

- Set up and manage Google Ads campaigns to increase visibility and attendance for BF

New York City Metropolitan Area

Marble is a browser add-on for mastering technical interview preparation in software engineering. The integrated AI tutor offers interactive walkthroughs for coding problems, helping users understand, plan, and implement solutions effectively. o Drove significant traffic and engagement via Reddit, leading to an additional 538 installs of the extension, enhancing overall install rate by 241%o Boosted total unique website visits by 138% through strategic Reddit postings, achieving a cumulative total of 4268 unique visits.o Implemented a successful Reddit campaign that expanded the user base by 4900%, growing from 10 to over 500 userso Worked closely with the Marble team to develop and implement a comprehensive marketing plan to drive engagement and attract target audiences.

New York City Metropolitan Area

I was a recent graduate looking for job opportunities in digital advertising/marketing. Here was what I've been doing since: 1. Freelance Marketing at Marble where I am in charge of designing and executing marketing strategies to generate more brand awareness and website traffic 2. Working towards a certification in Google Analytics 4 & Google Ads in order to develop proficiency in leveraging data-driven insights to optimize digital campaigns and enhance overall marketing effectiveness.3. Participating in various market research studies4. Volunteer work for the Bushwick Film Festival where I oversee SEO and Google Ads. 5. Data entry for wealth management firm.

Paris, Île-De-France, France

o Assisted with management of 8 different accounts that generated $8.7m in revenue over 5 months including brands such as Papaya Gaming & SciPlay o Served as the main contact for the Glossom account, achieving a 545.7% ROAS and $26.9k in revenue over 2 monthso Engaged with different clients, addressing inquiries and updating client decks for client partners with accurate performance reportso Contributed to successful setup and launch of campaigns on 8 accountso Applied spend and creative optimizations across campaigns

Seattle, Washington, United States

o Communicated weekly with cross-functional teams on product health for incoming product deliveries, supporting effective decision-making o Managed scheduling inquiries and requests on 2 production schedules across 4 different manufacturing teams which aided in delivery of 3 airplanes a month

Seattle, Washington, United States

o Oversaw 4 key production improvement initiatives in the delivery department that reduced 12 hours monthly in reworko Acted as the liaison between the manufacturing team and the engineering team on technical production tools and procedures

Seattle, Washington, United States

o Effectively drove 10,000 visits to the project showcase platform by deploying targeted reminder campaigns about the evento Planned agendas and oversaw team meetings for updates on project milestones

Seattle, Washington, United States

● Coordinated the cleaning of 6 gantry’s and plenums by collaborating with various business partners from equipment services, cranes, tooling, brand scaffolding, and manufacturing● Built a schedule for the 7-day rate change by taking into consideration operating and staffing constraint and presenting key schedule information to production leadership● Improved operational efficiency and visibility of the hot house work between shops by analyzing job data and building a business case to transfer the work from the Major Structures Delivery Center to Wing Body Join ● Improved traceability of floor panels by adding an additional operation to a procedure to have panels loaded onto a transportation cart and scanned prior to leaving the shop● Owned, maintained and updated shop daily and weekend performance metrics report

2018 SASE National Conference Volunteer with the marketing committees

Buffalo/Niagara, New York Area

-Helped mentee set academic goals by developing a plan of what classes to take and when to take the classes. -Aided mentee in professional development by providing resume review, interview prep and internship resources.

Buffalo/Niagara, New York Area

Dallas, Texas, United States

New London/Norwich, Connecticut Area

- Worked with a cross-functional team to develop a 1-year training plan for new hires on NX-design software- Documented engineering ideas and concepts developed across multiple design, build, and sustain events- Created visual diagrams of processes mapped out during kaizen events

Webster, New York

Part of the business process team, tasked with:- Establishing global industry-standard business processes/practices- Driving improvement across all areas of procurement- Offered recommendations for a more robust supplier diversity Tier II program- Conducted market research to refresh the payment term benchmarking process- Segregated terms within the operational definition repository in preparation for the Xerox split with Conduent

Bell Hall 421

Buffalo/Niagara, New York Area

Greater New York City Area

Greater New York City Area

Master'S Degree, Digital Marketing And Data Science

Education record

Bachelor’S Degree, Industrial Engineering, 3.56/4.0

Activities and Societies: •Society of Asian Scientist and Engineers, •UB Institute of Industrial Engineering Club (Marketing Director.

Summer Venture In Management Program (Svmp)

The Harvard Business School (HBS) Summer Venture in Management Program (SVMP) is a one-week program that helps participants develop.