Led brand marketing function + P&L management for sister brand of Curology focused on “anti-aging” skincare. Launched Agency Eye Formula. Led integrated GTM activation, anchoring our creative storytelling on a core insight: women feel their eyes are the first place they're truly seen by others. Launch delivered 2x forecasted revenue goals (+$3MM versus plan) and increased total subscriber AOV by 28pp.Managed one direct report + together, we overhauled our BAU strategies on influencer, PR, organic social and lifecycle — improving engagement + conversion performance MoM. Eventually, role “expanded” to take on acquisition, overseeing growth creative strategy and performance.Managed Agency P+L, maintaining revenue growth MoM (and YoY) in spite of extreme budget reductions through AOV gains + building existing subscriber’s baskets. Developed strategy for distribution expansion including revised pricing and product positioning. First retail expansion forecasted to deliver +$1M revenue year one and break even year three. Led E2E launch on Amazon, including the development of our brand store and product pages. Developed first Agency DRTV spot to diversify our spend + unlock new audiences. Managed external creative agency throughout shoot process. Within 1 mo of launching, scaled CAC down to efficient baseline.

I grow B2C challenger brands at the intersection of CPG & telehealth through...🖊️Product Messaging🚀Go-to-Market Strategy + Execution💥Brand BuildingThe Girl with the Red Glasses is at your service.P.S. Ask me about my services discount for female & BIPOC founded businesses 🤘

📍Modern Fertility is a reproductive health company making personalized fertility information more accessible, giving people with ovaries more power over the decisions impacting their bodies and futures.Led E2E launch of Modern Fertility’s first contraceptive offering. Owned product development lifecycle, competitive landscaping, messaging and positioning, clinical and legal review process, target persona development, pricing & promotions and go-to-market strategy (including channel & creative strategy)Created new frameworks to streamline the legal & medical review process of consumer-facing marketing assets, preserving the brand's consumer-centric tone while balancing strict clinical guidelines Developed go-to-market creative campaign concept to launch the Method Matcher, partnering with channel leads and creative on developing a unique concept rooted in fundamental human insights to be the connective tissue of our execution across channelsPartnered with clinical product research, design & engineering teams to create the “Method Matcher” a one of a kind tool designed to match people with ovaries with the contraceptive method best suited for their biology, preferences and fertility goalsLed sprint stand-ups and QA review process for the "Method Matcher" digital tool prior to launchWorked with new products team to identify opportunities to expand our portfolio based on consumer pain-points unaddressed in today’s market

📍Flagship role on the PGV New Business Unit, solving unmet consumer problems in net new categories for P&G.

📍Flagship role on the global Oral Care BFO Oral-B Innovation & Oral Care Ventures teams, pioneering cutting edge digital tech & redefining how we bring new products and ventures to market.Brought two products to market @ CES 2020. Launched on DTC and Amazon with a full funnel go-to-market strategyFounded SmileAdvisor, the oral care category's first & only teledentistry solution. Owned entire lifecycle from identifying an unsolved consumer problem to creating MVP to building the brand from scratch to testing in market execution. Achieved 18% conversion rate in first 3 weeks of launch Co-created first ever usage-based, DTC subscription service for power toothbrush head refills, forecasting 3x growth on refill revenue in Y1Led product team across full app development cycle. Pioneered habit change psychology and game mechanics into a mobile app to boost user engagement and retention Developed a best-in-class methodology and framework to turn an organization from an in-house agency into a disruptive venture studioPitched to P&G CMO & received funding to accelerate new ventureFun stuff: I compression fractured my spine four days before my first pilot was going to launch (this is not the fun part...) & in spite of that, my team still managed to launch on time without a single delay

📍Spry Labs is a venture studio focused on creating HIPPA-compliant, agile innovations in healthcare.Led $50MM FemCare business through a series of sprints, identifying core VC investment trends, innovation opportunity areas and consumer pains unaddressed in the marketEnabled patient-provider relationship building for a healthcare client by creating an asynchronous provider messaging platformLed high velocity design sprint for a real estate client, building a platform that allows buyers and sellers to deal directly with one another in the marketplaceDesigned a curriculum and funding model for Cincinnati's first ever corporate sponsored FinTech acceleratorRefined our core innovation service offering to BigCosConsulted with early stage founders on marketing strategy, product messaging & positioning and brand awareness strategy Fun stuff: My rescue pup, Mia, attended work with me and excelled at client engagement, sneaking out of huddle rooms to sniff things and sitting on other people's work chairs.

📍Pilot 44 revolutionizes the way BigCos innovate & grow.Clients: P&G, Hershey, Nestle Managed launch of Razor Maker, providing analysis of eCommerce & user acquisition performance. Implemented media and web optimizations, resulting in a 23% lift in traffic and 1.2pp increase in conversions in one weekAnalyzed mobile app data for a CPG client leveraging Mixpanel, creating a testing plan to increase app engagement and retention metrics. After deploying optimized consumer-facing comms strategy (in-app, push and email messaging), increased engagement rates by 80% and retention by 44%Conducted market and technology research reports critical to pilot/venture strategies. Domains included AdTech, retail innovation, omni-channel data integration, AI & IoTCreated a multichannel B2B marketing strategy to enable P44 to diversify their portfolio of clients and 2x their revenue in a yearFun stuff: Led end to end company rebrand with an agency based in France (shoutout to my friends at Wokine). Even learned to parle un peu français.

📍Gillette Male Systems North America RBU & DTC Innovation teams.Developed a strategy to bring razor customization technology to Gillette on Demand. Designed user journey prototypes, conducted usability tests to optimize delivery and created a pricing and promotions plan for the 2018 holiday seasonCreated a GTM strategy focused on mobile micro-moments to enable successful launchConducted E2E competitive analysis on a $10MM business, assessing the performance of new product innovation across channels/retailersCrafted a three month plan to improve Gillette on Demand's CX/UX, reducing bounce and cart abandonment rates by ~30%Worked with front end innovation teams to bring two key products to market: Gillette TREO (Time Magazine Best Inventions of 2018!) and Razor MakerFun stuff: I got an inside look at how 3-D printers work at one of our manufacturing sites and got to watch one print a custom razor handle with my name on it (still on my desk to this day)

• Managed social media channels and developed a playbook for how to leverage our presence across Facebook, Twitter, Instagram and LinkedIn to drive community engagement.• Drafted biweekly performance reports across digital channels, delivering insights and optimization recommendations to improve our social media strategy.• Produced, edited and promoted the “Founder Spotlight Series”, a video marketing tactic designed to promote our annual Demo Day, tripling our engagement on Facebook.• Designed social media assets, event logos and brochures.

Produced stories for WYSO, Yellow Springs' NPR affiliate, including a feature length piece on national travel legislation affecting hundreds of international college students attending Miami Valley schools.Assisted in the live production of Morning Edition and evening production of All Things Considered.

Selected to participate in a senior level political reporting capstone & internship as a sophomore. Produced stories for the 2016 election on a local and national scale.